In the heart of downtown Montreal, six new art installations will tempt office workers to return to the city.
The Metropolitan Montreal Chamber of Commerce (CCMM) has announced the winners of the second phase of the I Love WorkingDowntowninitiative.
With $ 2.4 million in funding from the Québec government, local artists are tasked with working with the city and CCMM to create new "lively" sculptures and outdoor spaces for workers to enjoy. I owe it.
Read more:New giant "ring" artwork in downtown Montreal
" Everywhere in the world, people are coming back. They don't come back five days a week, but they come back because it's better for the business, "said CCMM President Michelle Lebank.
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"If it's funny, people will come."
The installation is in the heart of downtown It will be placed in private and semi-private spaces in the hope of returning to the pre-pandemic era.
Projects range from outdoor work environments to immersive sound and light projections to towering statues.
“We want people to connect with each other in an environment that stimulates creativity and emotional sensations,” said Moment Factory producer David Nobin.
The murals and Ville-Marie giant rings at Bell Center are just a few of the elements of the first phase of the downtown renewal project.
Read more:New efforts underway to revitalize downtown Montreal
May According to a survey conducted in, a percentage of the workers asked said they would return to their downtown offices.
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Leblanc states that these workers were not committed to a full-time schedule, but fall The number rises to 100 percent.
"No business says it will be a complete virtual business. People have to come in person. I think they will come back, one or three days a week? It makes a big difference from a business perspective, "Leblanc said.
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You can see evidence that office workers are slowly returning to the city.
For the first time in history, the Montreal Tower at the top of the iconic Olympic Stadium is 100% occupied.
Specializing in the development of human resource management software, SIGMA-RH has chosen to increase its presence in the Olympic Park by renting the last three floors of the Olympic Stadium mast for free. did. 13 years.
The company has already occupied the 10th and 11th floors since April 2021. We plan to own a new floor in January 2023.
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According to Leblanc, downtown Art installations aren't the main reason people travel, but he said they would be intriguing, giving workers a reason to meet and stay in town.
"Develop a fascinating downtown. When people come downtown, I have a beneficial experience for them and believe that coming downtown has advantages. We have to make it vibrant, "said Luc Rabouin, Mayor of the Plateau Autonomous Region.
Labuan, who is in charge of economic development for the Montreal Executive Committee, says his life is slowly returning to the heart of downtown Montreal.
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Such an initiative is a two-year decline in business. He says it will help to resume the economy needed later.
"The festival is back, you can see people coming. The restaurant is busy. We are all working together to create a very attractive place. "I will." Said Labuan.
Most of the installations are expected to appear gradually by the beginning of autumn, and other installations are expected to appear in the New Year.
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