Beauty trends and products that are sweeping 2023: ‘Skincare as makeup’

From skincare to makeup to skincare as makeup, we’re rounding up this year’s trending products

Trending beauty products 2023. Photo by Valeriia Miller

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.

With beauty trends like skincare as makeup and no-makeup makeup dominating the industry, 2023 is seeing a large emphasis on products that will enhance a natural glow, whether from makeup, skincare or a mix of both.

From tinted moisturizers—with SPF, of course—to liquid blushes and faux freckles, the au natural look is back and having its day in the sun.

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Along for the ride, temporary face jewelry, soft goth and lots of liner looks are three trends also coming out to play. Gems being added as freckles, brows or eye embellishments are a trendy way to elevate that going-out look.

With the return of the beloved Wednesday Addams character, it’s no surprise that a homage to gothic beauty is returning, but this year we’re making it modern and soft. You’ll see this in monochromatic looks, especially those playing with charcoal colouring schemes. In contrast, yet perhaps as another homage to goth beauty is the lots of liner trend.

These statement accents are paired with more natural bases, tying the trends together seamlessly.

From the highest-rated skincare products to the makeup favourites of beauty gurus, we’re rounding up the best beauty products in 2023.

Laura Mercier Tinted Moisturizer Natural Skin Perfector SPF 30

Laura Mercier Tinted Moisturizer. Photo by Sephora

Laura Mercier’s tinted moisturizers are bestsellers for a reason. Boasting a new and improved formula, this product is infused with skincare benefits, including 24-hour hydration and SPF 30 sunscreen. 

Fenty Beauty by Rihanna Match Stix Contour Stick

Fenty Beauty Contour Stick. Photo by Sephora

2023 is Rihanna’s year and no one can tell us otherwise. This contour stick is a favourite amongst beauty product reviewers and for good reason. The formula is long-lasting and easy to apply, melting into the skin for a natural contour look.

Sol de Janeiros Brazilian Crush Body Fragrance Mist

Sol de Janeiro Brazillian Crush. Photo by Amazon

This body mist embodies a warm, sunny, beach day, with fragrant notes of pistachio, salted caramel and vanilla. A little goes a long way—and is said to last the whole day. 

Dyson Airwrap

Dyson Airwrap. Photo by Dyson

Designed for all hair types and textures, this multipurpose hairstyling tool leverages different attachments to dry and style hair without extreme heat. In addition to the three heat settings that allow for total temperature control, the Dyson also offers a much loved ‘cold shot’ ability, which allows users to set their hair more effectively.

Tangle Teezer

Tangle Teezer. Photo by The Bay

This multi-tasking tool employs two-tier teeth technology that detoxes the scalp, clears product build-up, and boosts circulation. This tool can be used on all hair types, including those suffering from dandruff. The technology stimulates the scalp and hair follicles through massage, helping the hair to grow stronger and healthier.

CeraVe Hydrating Cleanser

CeraVe Daily Face Wash. Photo by Amazon

This non-foaming cleanser has been trending for quite some time—and for good reason. With essential ceramides and moisture-retaining ingredients, the formula is dermatologist recommended and suitable for skin types including those that are dry, sensitive, oily or acne-prone.

Garnier SkinActive Micellar Cleansing Water

Garnier SkinActive Micellar Cleansing Water. Photo by Amazon

This all-in-one cleanser and makeup remover is powerful yet gentle on the skin. Best for dry and sensitive skin, this product is oil- and fragrance-free.

Neutrogena Makeup Removing Wipes

Neutrogena Makeup Removing Wipes. Photo by Amazon

These plant-based compostable towelettes are ultra-soft and ultra-efficient when it comes to removing makeup—waterproof mascara included.

Freck The Original Freckle

Freck the Freckle. Photo by Sephora

Freckles are IN—natural or otherwise. With the freckle filters blowing up on social media, there’s no need for those with this easy-to-use product.

L’Oreal Paris Revitalift Triple Power LZR

Pure Hyaluronic Acid Serum Revitalift Triple Power. Photo by Amazon

This intensive 1.5 per cent pure hyaluronic acid serum deeply replenishes hydration, reducing the look of wrinkles and visibly plumps skin.

Jergens Natural Glow Instant Sun

Natural Glow Instant Sun Sunless Self Tanning Mousse. Photo by Amazon

For a natural glow, this Jergens Instant Sun tanning mousse mimics a natural sun-kissed glow. The formula is airy and moisturizing, gliding on effortlessly and dries in 60 seconds, allowing for a seamless application.

Rare Beauty Soft Pinch Liquid Blush

Rare Beauty Soft Pinch Liquid Blush. Photo by Sephora

Pigment-forward products are all the rage nowadays, and arguably, Rare Beauty started this trend with their liquid blush. A little goes a long way with this blush, meaning it’s not only a beautiful product, but it’s also a great bang for your buck.

Crate 61 Organics Vegan Natural Bar Soap

Crate 61 Vegan Natural Bar Soap. Photo by Amazon

This oatmeal shea soap is extremely moisturizing, environmentally friendly, and made in Canada. With no fragrances or synthetic chemicals added, this soap is dermatologically tested and approved. 

GrandeLASH LIFT Heated Lash Curler

Grande LashLift. Photo by Sephora

With this heated lash curler, there’s no more need to manually heat your eyelash curler with your blow dryer. Offering a more gentle curling mechanism without the crimping and pinching of transitional lash curlers, the GrandeLASH Lift Heated Lash Curler protects the delicate skin around the eye using a grooved safety-slot design.

Grace and Stella Ice Roller

Grace and Stella Ice Roller. Photo by The Bay

Beauty gurus have been praising ice rollers for their ability to encourage and stimulate blood circulation to the face and promote lymphatic fluid drainage. The cryotherapy tool reduces swelling and puffiness, tightening the skin and soothing irritation.  

The Ordinary Caffeine Solution 5% and EGCG

The Ordinary Caffeine Solution. Photo by Amazon

The Ordinary has been dominating the affordable skincare game in Canada. The caffeine solution is one of its best sellers—and for a good reason. This formula reduces the appearance of under-eye contour pigmentation and puffiness. 

Shower Steamers

Cleverfy Shower Steamers Aromatherapy. Photo by Amazon

For those who don’t enjoy taking baths and felt left out of the bath bomb era, these shower steamers are for you. Filled with essential oils, these scented steamers are the perfect way to up your shower game and elevate it to a wellness experience. 

Temperature Changing Lip Stick

Crystal Flower Jelly Lipstick. Photo by Amazon

Not only do these lip balms have the most exquisite packaging—complete with an adorable flower built into the lipstick—they’re colour-changing and incredibly moisturizing. Once applied, the colour of the balm adjusts on your lips according to your temperature. Made with ingredients like cocoa butter, beeswax, and essential oils, they also offer lasting deep hydration.

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