I’m a PR expert – these Strictly stars will rake in millions with reality TV and big-money ads… but others will miss out

IT may involve a lot of hard work, and many months of intense training - but Strictly Come Dancing can lead to very lucrative careers.

Fleur East ended up in the bottom two in last week’s episode of the BBC dance competition, but, when it comes to cold hard cash, she’s set to come out on top.

Brand and culture expert Nick Ede has tipped the former X Factor star and some of her Strictly co-stars to get lots of TV work and brand deals in the new year.

From roles in West End musicals to fashion and beauty collaborations, Nick reveals which of this year’s Strictly stars are destined to earn millions…

Fleur East - £1.5m

Fleur shot to fame on the X Factor, and has presented Ant and Dec’s Saturday Night Takeaway and a show on Hits Radio since then.

She was also the first celeb to get a perfect score of 40 with her Couple’s Choice dance, so she knows what she’s doing when it comes to entertaining.

And Nick says “she’s on target to make millions”.

He adds: “ I can see her post-tour performing in the West End, doing more radio and TV and also endorsement deals too.”

Fleur recently launched a hair brand, The Kurl Kitchen, with her sister Keshia East, and this is going to boost her wallet even more.

Nick adds: “This will make a lot, and I can see her being the biggest money-maker.”

Helen Skelton – £1m

Helen Skelton was already household name before appearing on Strictly, having presented Blue Peter and Countryfile.

But Nick believes it’s her personal life that could make her a big winner in terms of money.

Helen and Richie Myler split after eight years of marriage, shortly after she was announced for Strictly.

They have three children together, Ernie, six, Louis, five, and one-year-old Elsie - and Richie announced he has a fourth on the way with his new girlfriend Stephanie Thirkill in October.

And Nick thinks Helen can use this to cash in with some more reality TV, as well as podcasts and books about life as a single mum.

He says: “With her relationship making headlines, she will be a big winner from Strictly this year.

“I can see her going on to do more presenting and, perhaps, even appearing on other reality shows too like Celebrity SAS: Who Dares Wins or Celebs Go Dating

“With her three children, I can see her also releasing books and podcasts and making over £1 million in the process.”

Molly Rainford – £1m

CBBC star Molly Rainford was relatively unknown outside of children’s telly before Strictly.

But Nick thinks she can earn big now, with personal appearances, presenting jobs and brand deals.

“Molly is the real winner here,” he tells us. “I can see her doing lots more TV, not only on her existing platform, but as a presenter on shows like Morning Live. 

“I can also see her being asked to have her own fashion brand or collaborate with a big fashion brand, as she has won a legion of fans.”

Hamza Yassin - £500k

Hamza Yassin was a virtual unknown when he first took to the Strictly dance floor all those weeks ago.

But, thanks to his incredible dance moves and infectious smile, the presenter has become a fan favourite - and tipped to win the Glitterball trophy.

We even revealed this week that the BBC has already approached him about hosting a new nature show, following in the footsteps of Sir David Attenborough.

And Nick believes he’s “well on the way to making over £500,000”.

He says: “Plucked from obscurity, I can see Hamza becoming a huge favourite on TV with his loveable personality.

“He will be writing books and getting new TV shows.”

Tyler West – £500k

Tyler West may have not made it into the final weeks of the competition, but Nick thinks he’ll be more than alright.

The Kiss FM host managed to run the London Marathon the day after performing on Strictly, and then got the first 10s of the series the following week.

And Nick is sure “a lifestyle or fitness brand would love to work with him”.

“I can see him doing a lot,” Nick adds. “He will continue to DJ but also appear on TV panels and more reality shows and could earn over £500,000.”

Kym Marsh – £400k

Kym Marsh was one of the most well-known faces on this year’s series of Strictly.

She shot to fame on Popstars, as part of Hear’Say, and then went on to star in Coronation Street, before presenting Morning Live - her current job.

She’s also about to be seen in the reboot of Waterloo Road.

Nick says: “Kym’s already busy and has a presenting job on BBC, so I can see her doing more of this and, perhaps, appearing in more reality shows.

“She's definitely going to make around £400,000 from this show.”

Will Mellor – £250k

Actor Will Mellor has recently popped up on Corrie as evil Harvey Gaskell - so it’s likely he’ll be staying on the cobbles for a while.

But the 46-year-old has also wowed Strictly viewers with his snake hips - and topped the leaderboard last week.

Nick says: “Will has shown that you can look good at any age.

“I think he will get some lucrative menswear endorsements and lots more acting work to make him earn well over £250,000.”

And those who will miss out…

Ellie Taylor 

Comedian Ellie Taylor left the Strictly competition last week, after landing in the bottom two with Fleur.

Before the show, she was most well-known for starring in Ted Lasso, and Nick thinks she’ll continue with that.

He says: “I think Ellie will carry on the TV roles and appear on panels.

“I don’t think she will make the big bucks but the profile will increase her value.”

Jayde Adams

Comedian Jayde Adams is another Strictly star who wasn’t very well-known beforehand.

Nick says while she is now “a household name,” he’s not sure if she’ll be a big earner.

However, he adds: “She will sell out her tours and I can see her doing more TV.”

Richie Anderson

Another relative unknown from this series of Strictly was Richie Anderson - who presents the travel reports on Zoe Ball’s BBC Radio 2 show.

Nick says: “I think we will hear more of Richie on the radio, and he will appear on some more reality shows.

“But I don’t think he will make too much from his appearance.”


Football news:

<!DOCTYPE html>
Kane on Tuchel: A wonderful man, full of ideas. Thomas in person says what he thinks
Zarema about Kuziaev's 350,000 euros a year in Le Havre: Translate it into rubles - it's not that little. It is commendable that he left
Aleksandr Mostovoy on Wendel: Two months of walking around in the middle of nowhere and then coming back and dragging the team - that's top level
Sheffield United have bought Euro U21 champion Archer from Aston Villa for £18.5million
Alexander Medvedev on SKA: Without Gazprom, there would be no Zenit titles. There is a winning wave in the city. The next victory in the Gagarin Cup will be in the spring
Smolnikov ended his career at the age of 35. He became the Russian champion three times with Zenit

3:02 Lewiston shooting updates – Robert Card named ‘person of interest’ after active shooter ‘killed 22’ in Maine
3:00 Kris Jenner reveals her life’s biggest regret and warns Khloe not to make the same mistake
3:00 Arsenal news: Ian Wright hails "reliable" Gunners star after Champions League win
3:00 Khloe Kardashian says she has her ‘happily ever after’ - and it’s not with Tristan Thompson
2:32 UN Security Council fails again to address Israel-Hamas war, rejecting US and Russian resolutions
2:13 Lewiston active shooter LIVE: 22 people dead and 60 injured with armed suspect on the run
2:00 Man Utd news: Sir Jim Ratcliffe sent clear message amid Kylian Mbappe admission
1:56 Lewiston shooting: Reports of 22 dead as police hunt gunman – live
1:55 Fears of up to 22 dead as police hunt gunman in Lewiston, Maine
1:50 My biggest fall decorating tip so your home is classy, not tacky – no one wants their house to look like Hobby Lobby
1:36 Lewiston active shooter: 16 people dead and 60 injured with armed suspect still at large
1:36 Lewiston active shooter: 22 people dead and 60 injured with armed suspect still at large
1:35 Fears of up to 16 dead as police hunt gunman in Lewiston, Maine
1:29 Mass shooting in Maine: What we know about Lewiston attack
1:27 No, 1 pick Victor Wembanyama is set to debut with the San Antonio Spurs and the world is watching
1:15 Lewiston shooting: Reports of 16 dead as police hunt gunman – live
1:00 Passenger sues airline after flight attendant spilled coffee and ‘burned his tattoo’
1:00 Premier League star risks manager's wrath by naming 'perfect replacement' for Mohamed Salah
0:57 Police say there’s an active shooter in Lewiston, Maine, and they are investigating multiple scenes
0:45 Toddler rushed to hospital after being bitten by a dog as she walked through Chingford park with her parents
0:43 Lewiston shooting updates – Photo of ‘active shooter’ released as Maine cops hunt suspect & warn residents to lock doors
0:41 Lewiston shooting: Police hunt active gunman after incident in Maine - live
0:31 Lewiston shooting: Police hunt active gunman after incident in Maine
0:28 Beloved vs unloved: Contrasting captains collide in Rugby World Cup final
0:28 We converted a dusty work van into our little paradise on wheels – there’s an in-home movie theater & succulent garden
0:21 Kylie Jenner discusses 'hardest decision' as she opens up on coparenting with Travis Scott
0:18 Biden says West Bank settlers ‘pouring gasoline on fire’ as Israel prepares for Gaza ground invasion
0:17 Walking Dead star Erik Jensen diagnosed with stage four cancer as wife starts fundraiser
0:17 ‘Active shooter’ in Lewiston, Maine sees police swarm multiple locations with lockdown issued at schools & businesses
0:16 Reports of active shooter causing ‘multiple casualties’ at bar in Maine
0:07 I dropped out of college and decided to live in my car – it prepared me more for life than any education
0:05 ‘Huge blow’ as cinema chain with 103 locations to close branch in weeks after bankruptcy filing
0:03 Man Utd consider shock David de Gea return after Andre Onana performed U-turn
23:56 Dusty Baker tells newspaper he is retiring as manager of the Houston Astros
23:54 October 26 - On this day: 40 years ago we reported the US-led invasion of Grenada
23:53 NATO air chief accused of boozy snog with colleague told court martial: ‘I don’t even do that to my wife’
23:47 Indianapolis Colts owner takes to social media to blast officials following Cleveland Browns defeat
23:47 Rare watch that was bought for £60 then worn ‘virtually everyday’ sells for eye-watering sum
23:45 Shocking moment yob chucks massive concrete slab at head of woman wearing a hijab in ‘random’ attack
23:44 Francis Ngannou concerns fans with brief pad work in Tyson Fury workout
23:41 Ex-NFL star Sergio Brown charged with his mother’s murder
23:38 Brian Austin Green slams Dancing With the Stars for excluding Sharna Burgess from Len Goodman tribute
23:29 Justin Trudeau's ex-wife named as 'the other woman' in Canadian's divorce petition
23:25 ISIS bride Shamima Begum will exploit any error to overturn decision to take away British citizenship, court hears
23:21 Amazing Asda deal could get you free movie tickets when you buy pizza deal
23:19 Voices: Make no mistake – the new speaker is Trump’s man in Washington
23:17 Ruby Franke’s daughter reveals ‘panic attacks’ after mother’s child abuse arrest
23:15 Just one in ten Brits believe their knowledge of astronomy is 'good', study finds
23:13 Nissan unveils five of its new cars in iconic video game Fortnite including its futuristic-looking Juke
23:12 Wayne Rooney taunted by Birmingham fans as first home match ends in dour defeat
23:12 Ex-NatWest chief infringed on Farage’s data protection rights, watchdog rules
23:11 Family of Al Jazeera correspondent killed in Israeli airstrike in Gaza
23:10 Pep Guardiola issues response to Erling Haaland 'concerns' after Champions League brace
23:05 Al Jazeera journalist finds out his wife, son and daughter killed in Israeli airstrike while on air
23:05 I can’t believe my cold-shoulder Shein dress was only $8 – it’s giving ‘baddie on a budget’
23:04 Georgia Harrison flashes her bum in thong and tight corset as she dresses up for star-studded Halloween party
23:03 LGBTQ+ nightspot targeted in Colorado Club Q massacre to re-open
23:01 Emily Eavis drops major hints about Glastonbury 2024 headliners
23:01 ‘Party pad’ that left neighbours fuming over loud stag and hen dos will be split in HALF
23:01 BBC local radio shows suffer drop in listeners over past two years
23:01 RAJARs: BBC Radio 5 Live sees growth but World Service slumps below 1m in UK
22:59 Dad-of-four electrocuted to death pulling his kids from water fountain
22:54 World’s sexiest athlete Alica Schmidt shows off incredible figure and toned abs as fans hail her as ‘a true goddess’
22:46 James Bulger’s family slams decision to grant killer Jon Venables a private parole hearing
22:45 Diego Simeone gives Celtic boss Brendan Rodgers the short shrift as Argentine verges on full-time custard pie
22:43 Ex-NFL player Sergio Brown, charged with killing mother, has been denied release
22:43 Will Smith finally addresses Jada Pinkett Smith’s many claims about their marriage
22:37 Lioness ace Keating happy to be ‘role model’ and aims to be first goalkeeper of colour to play for England Women
22:35 School boy Yousef Makki was unlawfully killed, finds fresh inquest
22:33 A Place in the Sun’s Laura Hamilton puts on busty display in barely there bikini on £700 a night luxury Cyprus holiday
22:30 Beloved car revived as EV hybrid – and it’s a lot different to the usual model
22:30 Trusts accused of using foreign doctors as ‘cheap labour’
22:28 Director Sofia Coppola turned down final Twilight movie because concept was ‘too weird’
22:28 One of those nights – Eddie Howe bemoans fine margins after Newcastle defeat
22:28 Brendan Rodgers beams at Celtic courage as Parkhead stars show their Champions League chops to spark group stage hope
22:19 Wrexham player addresses Ryan Reynolds and Rob McElhenney's real impact at club
22:18 US planning for evacuation of Americans from Middle East if conflict escalates
22:18 Doctor Who air dates for David Tennant specials finally announced
22:18 Deer smashes through noodle restaurant window in bizarre video
22:16 Woman claims 'haunted' doll knocks and moves items at home as 'spooked' pet dog howls
22:15 Andy Murray’s poor form continues despite latest marathon effort
22:13 Watch Southampton keeper claim goal in final seconds to draw against Preston… but did he score?
22:10 Horoscope today, October 26, 2023: Daily star sign guide from Mystic Meg
22:10 Hero dad wrestles suspect to ground after three police officers are battered with bike
22:07 Dementia risk slashed by eating fat found in breakfast favourite, new study says
22:05 Vogue Williams admits near-death experience as a child still 'freaks her out' today
22:05 BBC boss Tim Davie grilled by Tory MPs amid row over coverage of Israel-Hamas war
22:03 Countryfile star Adam Henson 'cried a lot' at wedding after wife's secret cancer fight
22:03 Newcastle discover elite level of Champions League as former transfer target shows his worth
22:03 Prince Harry's relationship with Meghan's mum 'gets stronger' as royal divide continues
22:03 Eddie Howe provides update on Alexander Isak and Jacob Murphy injuries after Borussia Dortmund defeat
22:01 Henry and Richards in shock after finding out Carragher’s ranking at 2005 Ballon d’Or awards
22:01 Man's body lay undiscovered in bed for 22 years until council investigated rats in property
21:57 Dog desperate for new home 'begins to lose spark' after a year at RSPCA shelter
21:56 ‘Brexit benefits are powering our renaissance’ – Tens of thousand new jobs to be created
21:54 Republicans slammed for booing reporter asking about overturning 2020 election
21:53 Martin O'Neill insists Celtic drained by 'very soft' penalty as he applies 1974 rules to Greg Taylor challenge
21:50 Brendan Rodgers blanks Celtic Champions League progression poser as he focuses on 2 factors of pulsating Parkhead night
21:49 'UK's most haunted town' plagued by '15 different ghosts' and chilling 'nightly screams'
21:47 Five great boiler maintenance tips that will keep your heating and hot water running during winter