Domino is reportedly closed in Italy because the locals failed to master the taste of American-style pies.
Domino's Pizza has closed all 29 local stores in the country after signing a franchise agreement with local operator ePizza SpA in 2015, the report said.
The Michigan-based chain initially planned to open 880 stores in Italy, betting that Italians would accept the delivery service.
Instead, Domino faces fierce competition with Italian pizzerias and restaurants and succeeds in strengthening its own delivery efforts and partnerships with external food delivery companies. I did.
"This problem is due to intensifying competition in the food delivery market where both organized chain stores and" mama&pop "restaurants deliver food, and services and restaurants are pandemic. Later reopened, consumers said in an investor report along with last year's fourth quarter results, according toBloomberg.
Meanwhile, Domino's local operations are financial during the planned expansion. I faced a problem. The company had $ 10.8 million in outstanding debt at the end of 2020 and received a temporary grace from creditors in April by an Italian court order, but the protection expired on July 1.
Current Domino's Pizza CEO Richard Ellison acknowledged the difficulty of entering the Italian market in 2015, when he was president of Domino's international business.
A US-based Domino representative did not immediately return a request for comment. The ePizza representative did not return Bloomberg's request for comment.
"Major American pizza brands enter the market Not. ”According to MarketWatch, Allison said at the time. “I'm going to a place where there wasn't a major pizza brand before.”
Italian entrepreneur Alessandro Lazaroni, who leads a local business, adds a domino spin to bring products to the locals. I promised to make it friendly.
"Starting with the original pizza recipe, I created my own recipe using Italian products such as 100% tomato sauce and mozzarella cheese, and products such as Parma Prosciutto, Gorgonzola, Grana Padano and Mozzarella Divfara Campana. ", Said Lazaroni in a 2015 statement.
Domino previously said on Bloomberg on July 29th Suspended delivery on the Italian website.
According to the outlet, some locals took the news enthusiastically, used social media to complain about the closure, and complained that the local store was closed.