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Celebrities can get their hands on practically any beauty product under the sun, from skincare made with scorpion venom to a 24-karat gold lip treatment.
But despite the many treatments they’ve tried, even A-listers can’t resist the draw of something a little easier on the wallet.
Drugstore finds have popped up in more places than you’d think, from Kim Kardashian’s beauty bag to Bethenny Frankel’s famed TikTok tests.
Read on to shop a selection of top under-$25 beauty products, including everything from the salve Beyoncé swears by to Martha Stewart’s glow-giving lotion.
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When it comes to makeup sponges, this one just might be Hollywood’s main squeeze. Meghan Markle’s “Suits” makeup artist, Lydia Sellers, once told Today it’s the “perfect tool to sheer out foundation,” while Kylie Richards called it an “absolute game changer” in an interview with Page Six Style.
“I say this all the time, but I DO NOT KNOW what we did before the Beautyblender,” the Bravoleb raved. “This has completely changed the makeup game for the better. It’s perfect for blending concealer, foundation and even some of those pesky mistakes — but most importantly, it keeps my hands clean from all the products I’m using.”
While self-proclaimed “accidental beauty influencer” Bethenny Frankel has reviewed a bevy of beauty products, she ranked this lipstick among ones she’s “stayed loyal to” over the course of her testing.
“They’re wonderful … they’re creamy, they’re pretty,” she said of the under-$15 buy in an Instagram video. “They’re as good as expensive, like not even a discussion.”
From runway models to reality stars, Hollywood is hooked on this volumizing formula. Kim Kardashian once name-dropped it on her now-defunct blog, per Bravo, while Brooklyn Decker told Page Six Style, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”
Hollywood is hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm is beloved by plenty of superstars — including Kendall Jenner, Kate Hudson, Brooke Shields and Kaia Gerber.
“It’s really shiny and pretty when you put it on,” Jenner once told British Vogue of the hydrating potion, which she doesn’t just save for nighttime. “I love having this on me just to put a little shine on.”
Wondering what “good things” Martha Stewart keeps in her beauty bag? While she’s used plenty of products from pricier brands like Clé de Peau Beauté, her history-making Sports Illustrated cover look included this under-$20 drugstore find.
“I use it every day on her,” her makeup artist Daisy Foye told People. “I go through a tube every week. It’s how she gets that dewy look, like she just got a facial. I’m obsessed with it.”
Essie Nail Polish in Ballet Slippers ($8, originally $10)
Essie’s had more than just a brush with fame over the years. After all, when it comes to picking polish, countless stars are brushing on shades from the drugstore brand — including this color, a reported favorite of the late Queen Elizabeth II’s.
When it comes to under-$10 beauty finds, this salve is on fire. Alicia Keys and Beyoncé are both fans of the moisturizing formula, which the latter singer once told Allure she uses for “everything.”
“I wear it with my lipstick,” she explained in 2011. “I did this trick last summer, when I was on vacation: I used it to prime my lashes before curling. It was like a natural mascara. It made the lashes hold the curl and look shiny. I use it for everything!”
Bethenny Frankel doesn’t conceal her feelings about her favorite (and least favorite) beauty products, and this concealer’s no exception.
“It’s really good,” she said in a video listing products still in the “very coveted real estate” of her beauty collection.
Want to kiss pricey lashes goodbye? Rihanna’s makeup artist, Priscilla Ono, told us she turns to Kiss’ offerings for red carpet-ready looks, while Lizzo sported the brand’s Lash Couture lashes ($7) at the 2021 Grammys.
It just might be harder to name an A-lister who’s not a fan of this famed brow brand. After all, the label’s 25th anniversary party drew a crowd including Jennifer Lopez, Kim Kardashian and longtime client Oprah Winfrey — who even celebrated her 68th birthday at the beauty bash.
When Kourtney Kardashian’s Poosh dropped its 2022 Summer Mailer, these tanning drops made the cut — and also landed a spot on our roundup of celeb-loved self-tanners. The lightweight formula is made to mix with moisturizer and can be customized to create a variety of tones.
What do Billie Eilish and Beyoncé have in common (other than their pop-star status, that is)? Both swear by Aquaphor’s moisturizing balms, with Eilish telling Vogue she has a tube “with [her] at all times, 24/7.”
The “Renaissance” singer, meanwhile, once told Elle she slathers Aquaphor over her face before bed.
When it comes time to melt off makeup, even Kim Kardashian loves a good drugstore buy. The star had these peeking out of her beauty bag in an Instagram Story in 2022, and previously name-dropped the brand’s original Makeup Remover Wipes ($13) in a 2015 Into the Gloss interview.
“They take everything off but really gently,” she raved.
Kendall Jenner may not be an expert at cutting cucumbers, but she still appreciates the vegetable’s skincare benefits. The star spritzed on some of this cooling face mist — which also comes from one of Martha Stewart’s longtime favorite brands — in a Vogue video.
Selena Gomez also keeps the face formula on hand, as she reached for the Aloe, Herbs and Rosewater version ($11) in a TikTok showcasing her pre-flight morning routine.
This French drugstore brand costs much less than a flight to Paris. Irina Shayk used its signature spray — which is designed to “soothe, soften and calm” — in a Vogue video, while Spencer Pratt is such a fan he once said he uses it about “five times a day,” per Refinery29.
Kendall Jenner, meanwhile, prefers the brand’s Cicalfate Restorative Lip Cream ($18), as she once told Allure.
With famous fans including Victoria Beckham, Khloé Kardashian Tracee Ellis Ross and Drew Barrymore, this makeup removing formula tops our roundup of the best skincare products according to celebrities.
Julianne Moore and Gigi Hadid have both voiced their love for Cetaphil cleanser, and the drugstore beauty brand even had a moment at the Met Gala, as Cara Delevingne prepped for the 2023 fête with the Hydrating Foaming Cream Cleanser ($10, originally $11).
“Whenever I’m working a lot, or I’m wearing a lot of makeup, or I’m coming from a shoot, I use Cetaphil because I just feel like it really cleans my skin,” Gigi Hadid raved in a 2021 Vogue video.
Weleda Skin Food (from $18)
This multi-purpose moisturizing cream is a go-to for Ashley Graham, who once told Into the Gloss, “that s—t is like crack.”
Honest Beauty Magic Balm ($7, originally $13)
Jessica Alba’s Honest Beauty brand had a place at Meghan Markle and Prince Harry’s wedding, thanks to this multitasking balm (which also appears on our roundup of the most royal-loved beauty products).
“I tapped Honest Beauty Magic Balm onto her cheeks to give them a little bounce; since it’s glossy it really pumps up the highlight in photos,” Markle’s makeup artist, Daniel Martin, said in a Harper’s Bazaar interview about the big day.
You won’t need to pour much cash into your skincare routine to pick up these pore strips, a favorite of Chrissy Teigen’s.
“I pretty much live at the drugstore,” she once told E!, citing these as a staple.
“My hair is really fine so it gets knotty out of the shower,” the star told Elle in 2019. “It’s a 10 Miracle Leave-In Conditioner works well at detangling for me and it’s not too greasy either.”
“Who Says” Selena Gomez doesn’t love a good drugstore beauty buy? The star spritzed on this $12 detangling spray in a TikTok video highlighting her morning routine in 2022.
Kim Kardashian and North West are also fans of the formula, which they included in a recent TikTok of their own.
Wet Brush Pro Flex (from $15)
Jennifer Aniston swiped this detangling tool through her hair in an Instagram video.