Belize
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Belize’s iconic Marie Sharp’s Pepper Sauce shines on Thrillist

by Kristen Ku

BELIZE CITY, Fri. July 21, 2023

Marie Sharp’s Pepper Sauce recently garnered significant recognition with a feature on Thrillist, a prominent online media platform covering food, travel, and culture. The article showcased the incredible journey of Marie Sharp and her iconic hot sauce, celebrating its status as the fruity, fiery flavor of Belize.

Amandala reached out to the company’s marketing manager, Jody Williams, who expressed his utmost delight with the Thrillist feature, and emphasized the continuous efforts the company puts into promoting its product and bringing well-deserved recognition to Belize.

“We are more than happy,” he said, and he noted the effect this media coverage will have in raising awareness about Marie Sharp’s and its strong connection to Belizean culture.

The Thrillist feature delved into the heart of Marie Sharp’s legacy, from its humble beginnings to becoming an internationally renowned hot sauce brand. The article highlighted the essence of Belizean cuisine, where the habanero pepper, with its Scoville rating of 100,000 to 350,000, holds a central place in the creation of dishes that are described as “burning, but nice.”

Marie Sharp’s hot sauce has become the embodiment of this culinary heritage, enhancing the flavor of beloved Belizean dishes like coconut fish stew, rice and beans, and many others.

Beyond just marketing the brand, Williams said that this feature serves as a catalyst to promote Belize as a whole.

Marie Sharp’s hot sauce has transcended its status as a mere condiment; it has become a cultural symbol of pride for the entire nation. By gaining international recognition and fame, the sauce helps put Belize on the map as a destination teeming with rich flavors, culinary traditions, and warm hospitality.

The article also mentioned previous notable features, such as Marie Sharp’s appearance in the prestigious Forbes Magazine in 2022.

Williams hinted at a highly anticipated upcoming project in collaboration with the Belize Tourism Board (BTB), which is expected to capitalize on the hot sauce’s success to actively promote Belize as a desirable destination for travelers seeking authentic cultural experiences and culinary adventures.

Marie Sharp’s Pepper Sauce has evolved from a humble homemade creation to an internationally acclaimed product, and is shipped to more than 36 countries worldwide.

The company’s commitment to using fresh, locally sourced ingredients and empowering women in the operation reinforces its deep-rooted connection to Belize’s identity, values, and community.

As of now, Marie Sharp’s sauce is being sold in over 1,200 Walmart stores and over 1,000 Kroger stores in the United States.