The LPGA has reached a multi-year agreement with BetMGM that will make the company an official betting operator and partner of the tour.
Contract terms were not revealed.
Under the deal announced Wednesday, BetMGM will add LPGA odds to its betting menu, which already includes the PGA Tour and a variety of sports leagues around the world.
“We look forward to working with the LPGA and engaging with its fanbase through our market-leading products,” said Matt Prevost, BetMGM chief revenue officer. “BetMGM’s advanced betting technology provides a user-friendly experience for LPGA fans and a myriad of betting options to choose from.”
MGM Resorts already has relationships with several LPGA players, including Danielle Kang, Cristie Kerr and Michelle Wie West, who serve as “golf ambassadors.” It also is a partner with the LPGA Tour for the inaugural Bank of Hope LPGA Match-Play Hosted by Shadow Creek, the LPGA Tour’s first match-play event since 2017, which will be held May 26-30 in Las Vegas.
“Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities,” said Brian Carroll, senior vice president of global media distribution for the LPGA. “We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”
–Field Level Media