A partnership and tourism initiative called "Highway 3 Ale Trail" seeks to attract locals and tourists to local craft breweries in southern Alberta.
This trail consists of eight of his breweries located within the community along Crow's Nest His Highway from Medicine Hat to Blairmore, Alta.
Tourism Medicine Hut, Tourism Lethbridge and the Southern Canadian Rockies Tourism Association have launched a partnership. Participating breweries will release special collaboration beer at the end of this month.
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One way to highlight everyone in the Southern region is to work with the branding and producing beer that is Highway 3 Ale Trail,” said Kelty Baird, co-founder of Theoretically Brewing Co. Told.
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Tom, owner and brewer of Stronghold Brewing in Fort McLeod He is Mr. Henderson says the partnership and new brew make sense.
"People are already driving on the highway," he said. “It might be nice to work with them.”
Tourism Lethbridge describes this beer as “a light ale with citrus and pine tasting his notes, spread over a smooth clean malt body. ” was expressed.
"It's light, approachable and very easy to drink. I think it will be the perfect late summer beer," said Henderson.
Sourcing Ingredients, 8 It will be released in the last week of the month.
Made in Medicine Hat.
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Everyone will enjoy it," Baird said.
A partnership like this wouldn't have been possible a decade ago, Baird said, before it was easy for small craft breweries to open up.
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In 2013, the Alberta Gaming and Liquor Commission set a rule that if you want to open a brewery, you must have a minimum production capacity of 500,000 liters. I had to start," she explained.
"[By modifying that rule] it opened up a market for interested people like us...we started out as homebrewers."
} Other breweries involved include Hell's Basement Brewery, Medicine Hat Brewing Company, Spectrum Ale Works, The Path Brewing Company, and Oldman River Brewing Limited. , Travois Yale Works.
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