Canadian department store Zellers hopes to make a comeback next year, 10 years after the discount chain closed most of its stores.
According to Hudson's Bay Co., in early 2023, Zellers will launch a new e-commerce website and expand its brick-and-mortar footprint within his Hudson's Bay department stores in select locations nationwide. intend to do something.
The company's relaunched Zellers says it offers a "digital-first shopping journey that leverages brand nostalgia."
Zellers' resurgence came when skyrocketing inflation forced retailers to discount prices as consumers sought lower prices.
This is also in the midst of an ongoing lawsuit by a Quebec family over the use of his Zellers brand.
The Moniz family is behind various recent trademark filings and corporate registrations, including Zellers Inc., Zellers Convenience Store Inc. and Zellers Restaurant Inc.
In a statement of allegations filed last fall, HBC accused the Moniz family of trademark infringement, goodwill depreciation and so-called passing-off, or deceptive marketing or misrepresentation of goods.
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Zeller's Department Store was established in 1931 and acquired by HBC in 1978.
It operated as a discount division of its flagship Hudson's Bay department store. The slogan is "where the lowest price is the law".
The store peaked in his late 1990s with about 350 locations before being overtaken by larger competitors such as Walmart.
In 2011, HBC sold most of his remaining Zellers lease to Target Corp. and announced plans to close most of its stores by 2013.
The retailer kept a small number of his Zellers stores open as clearing outlets. By 2020
The company will launch his pop-up Zeller's shop inside the Hudson's Bay department store in Burlington, Ontario in 2020, and in Anjou, Cairn County in 2021. 30}
