Some viewers were confused by the pattern on BBC Breakfast presenter Naga Munchetty's dress.
One asked if it had Pokemon balls on it, as the striking motif on the material looked like the device Ash uses to catch Pikachu.
But plenty of fans still loved it, some even tweeting the 44-year-old about where she got the outfit from.
She replied: "Today's is from @iLoveCarousel."
Carousel is an Dublin-based boutique website stocking vintage-inspired prints and dress shapes, most dressed are priced around £50.
But it wasn't the only dress that caught the eyes of viewers.
On this morning's programme they showed a pre-recorded interview with Glastonbury headliner Kylie Minogue.
While people loved listening to the iconic singer, many were distracted by Naga's dress, again tweeting her to ask where it was from.
One said: "@BBCNaga loved the dress you wore when interviewing Kylie where’s it from?"
Another said: "Loved your dress it’s the dress of dreams! Where’s it from?"
She said: "That was an oldie from @WarehouseUK"
And it is not the first time fans of the show have loved her fashion choices.
Last month she stunned in a bright orange jumper with a blue skirt, colour matching the spots on with her top.
Naga, who is a keen golfer, began her TV career on Channel 4 News before moving over to the BBC for Working Lunch in 2008.
In 2010 she began reading the early morning news on BBC News Channel, soon becoming a regular presenter on BBC Breakfast.
*BBC Breakfast is on BBC One every morning from 6am