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Great Britain

Christian moms group slam Burger King for using the word ‘damn’ in new Impossible Whopper ad

A CHRISTIAN group have slammed Burger King for their latest ad, claiming the fast-food giants have been “irresponsible and tasteless” by using the word “damn”.

The group, One Million Moms say children could repeat the apparent curse word which is uttered in surprise as a Burger King customer takes a bite of the new meatless Impossible Whopper.

In the ad the man says: “Damn! That’s good,” with the group lamenting the “once-family restaurant” for making a “deliberate decision to produce a controversial advertisement instead of a wholesome one”.

They added the man had “no need” to use the profane word.

One Million Moms have launched a petition demanding Burger King either change the commercial or take it down, saying: “We all know children repeat what they hear”.

In the advertisement, a group of excitable plant-based burger lovers can be seen queuing outside of a mystery Impossible Burger restaurant in New York.

A large Burger King sign is revealed and the foodies reel in shock, one woman exclaims: “I’m so excited!”

The footage then cuts to clips of the hungry customers biting into the burger for the first time.

One man, clad in a striped blue t-shirt takes a large bite and closes his eyes, a look of bliss crossing his face.

He exhales: “Damn, that’s good!” and laughs.

The new burger is just one of many plant-based offerings from fast-food joints in 2020.

And it’s not just Burger King the Moms are upset with, the organisation – whose parent group is the American Family Association – previously complained about the Hallmark channel for airing a Zola.com commercial showing a same-sex couple kissing.

The clip was pulled, but later returned to screens following backlash.

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