COD almighty — frozen fish giant Birds Eye is launching an aftershave.
“Scent of the sea” Ahoy! is inspired by the company’s bearded mascot Captain Birdseye.
Just 50 bottles of the eau de toilette have been created by perfumers, to be given away.
A spokesman for Birds Eye, better known for its fish fingers, said: “Inspired by the hypnotic and evocative power of the high seas, this aromatic scent is reminiscent of a fresh ocean breeze, bursting with top notes of zingy grapefruit, sweet mandarin, and intoxicating patchouli for a sharp and energising burst with every spritz.
“The ideal gift for all men this Christmas.”
Captain Birdseye is played by Italian actor Riccardo Acerbi, 57.
The firm’s Annalisa Fanali said: “We know the British public have a soft spot for our captain.
“So this Christmas, we wanted to treat fans to something special by creating his own signature scent.
"After all, who doesn’t love the fresh aroma of the ocean?”
Fans can try to win one on Bird Eye’s Facebook page.
But Sarah Mccaffery posted: “Eau de fish fingers, mash and peas!”