I'M A Celebrity star Giovanna Fletcher's son melted her fan's hearts today - when he fell asleep with a picture of her.
Max, the podcaster's youngest child with McFly husband Tom Fletcher, was clutching a shot of her in camp.
The picture was posted to Giovanna's Instagram account - being run for her while she's in camp - with the caption: "Napping with mummy. 😍."
But it was all too much for her celebrity friends, with Amanda Holden replying simply: "🥲♥️."
Saturdays singer Frankie Bridge added: "Stop it ❤️."
The shot was almost certainly taken by dad Tom, with whom Giovanna shares older sons Buzz, six, and Buddy, four.
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The star has been playing with fire while she is in the castle camp in Wales, putting up the family's Christmas tree without her.
He had promised his wife that he would wait until she left I'm A Celebrity to decorate their Essex home.
But at the weekend, the dad-of-three cracked, writing: "Ok, so you remember I said to @mrsgifletcher that I wouldn’t put the Christmas tree up until she was out of @imacelebrity? OOPS!"
Giovanna is one of four celebrities now remaining in camp, alongside Jordan North, Vernon Kay and Shane Richie.
