If you've ever left Boots or Superdrug with a bag full of items you didn't really need and ended up with tens of pounds less than you did before you entered the store, It's not just you.
Butas millions of families shower less and eat less quality foodfor a living,saving money has never been easier. has become even more important.
And like everyone else, beauty enthusiasts are also affected by the cost of living crisisthat has hit the country.
But despite their commitment to spending less, many people still leave the drugstore with piles of beauty products they don't need, spending more than they can afford.
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Don't be fooled. A study conducted in 2020 showed that Britons spend up to £1 billion each month on impulse purchases alone.
So what is it about these stores that wastes their hard-earned money on things they don't need?
To find out, Fabulous spoke to Jenny McCormack, Brandrated
Ultimate Layout
money and consumer expert. I heard By implementing a one-way system in many stores, retailers can use this as a bonus to encourage customers to spend more time in their stores.
"Today's customers have no choice but to visit the entire store to get what they want or pay for the purchase. 27}
It's not just the one-way system that you end up walking around the store in. Proper product placement is also essential for any retailer.
Genius:
Sharing her expertise, she continued: "This method is also used as an aid to
customers asking about potentially needed items.
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" For example, they walk past the hair care aisle and think, "Do I need a new bottle of shampoo?" Just in case he gets one while I'm here ''
2-4-1 deal - it's a scam.
Like many stores, Boots and Superdrug are also known for her constant stream of 2-4-1 deals.
But are these really unmissable bargains, or are they sneaky ways to get customers to spend more money? Said, depends on what the deal is.
"For example, if it's a deal for two shower gels that you know you'll use, this could be a good deal.
'' However, retailers Note that often price items higher to cover the cost of "free" items.
She added: "2-4-1 transactions, in particular, encourage waste by persuading people to buy more than they need to, especially if the product has an expiration date. .''
If you want to make more money, Jenny recommends buying larger items with a higher value per penny.
99 pence by Dealing with
No visit to Superdrugs or Boots is complete without receiving dozens of attacks."
"This is an example of 'cross-selling,' a sales technique that sells additional products to existing customers," Guru explained.
But, like the 2-4-1 deal, the value of these products depends on their actual use.
''If you use face masks regularly and they are discounted, this is a savings worth investing in.
''But if not
The perfect shopping atmosphere
We recentlylured customers in with the scent of baked goods and rotisserie chicken, regardless of the reduced prices. I just found out about a supermarket where I'm hungry - so I'm more likely to stray away from my original shopping list.
Plus, Boots and Superdrug know how to create the perfect shopping environment to get customers to spend more money.
"For example, some drugstores play upbeat, soothing music to make customers feel good, encouraging them to want to treat themselves to something they didn't mean to buy."
"But other drugstores don't play music, instead opting for a calm atmosphere to encourage customers to shop at their leisure and spend more time between aisles."
It's not just music. Lighting also plays a big role, she said.
"Brighter lights are higher in energy and are known to have a positive impact on store sales, as this is believed to trigger higher levels of customer engagement more quickly."
"It is also believed that bright lights make customers buy faster, resulting in faster and more frequent impulse purchases."
