APPRENTICE star Thomas Skinner has vowed to start the day by scoffing a full Christmas dinner - for 24 days straight.
The mattress mogul ate his first turkey with all the trimmings for breakfast in his local cafe at 7am today.
Thomas, 31 - famous for his "bosh" catchphrase - is going to update fans with his breakfast marathon on his social media pages.
The star, who appeared in the 2019 series of The Apprentice, shared the first today from Dino's Cafe in East London.
He was seen with a dish piled with turkey, brussels sprouts, carrots, peas and potato, all doused in gravy laid out before him.
Brandishing a mug of tea and wearing a flat cap, he bellowed: "Good morning and happy Thursday you lovely, lovely people.
"Now it's the big one today. It's 1 December. I've been waiting all year for the caff to start doing this. The Christmas dinners for breakfast are here.
"I can't wait. I'm probably going to be having one of these every morning through December till Christmas.
"I absolutely love the Christmas dinner here, it's absolutely fantastic. This is going to be keeping me going today."
However, some fans were disgusted by his festive diet, with one branding him an "absolute animal".
Tom, who was a contestant on the 2020 series of Celebrity Masterchef, later defended his decision to eat a monster breakfast.
Referring to the diner, in New Spitalfields Market in Leyton, he said: "I just eat big breakfast because I start work at 3am so it’s more like my lunch.
"Plus it’s a night cafe on the fruit n veg market."
Some fans were impressed, with one tweeting: "If this man eats 23/24 consecutive Christmas dinners during December he’s an absolute god."
