Sainsbury shoppers are outraged again after the popular brand's cake packaging fell victim to recent price increases.
Shoppers have recently had to contend with various price increases atsupermarkets. Major brands such as Lurpak and Birds Eye are causing a stir as their costs rise as the cost of living rises. And now Mr Kipling's fans are willing to pay a little more after one shopper spotted a pack of eight slices of chocolate from the iconic brand priced at £3.45. Manchester Evening News.
This shopper said after sharing a snapshot of the cake onsocial media , sparked outrage with posts like:
"Previously £1.50"
It's crazy," said one. "People need to stop buying extra stuff. Cake or sweet chocolate for a year and see what happens.These items don't have to be so expensive."
"They can keep them at that price.
The first shopper who spotted the price increase said he only took the photo to show his daughter why she wasn't buying it for a picnic.
She added: "I think Mr. Kipling will pay his respects at this price." I replied to your post explaining that is a promotional price. The 'base price' for this product is £3.45 for her, and this supermarket her chain sells a package of cakes at £2 for him, alongside Mr. Kipling's other favorites such as Angel's cake and lemon slices are sold at
A Sainsbury's spokesperson said, "Prices can go up and down for a variety of reasons, but we are committed to providing you with great choice and value every time you shop with us.
"We have a variety of Mr. Kipling cakes and we have many of them. Currently Mr. Kipling Mini Battenberg Cakes x5 £1.15, Mr. Kipling Chocolate Cakes A slice x8 is £2."
Mr. Kipling's spokesperson said, "Retail pricing for our products is at the discretion of each individual retailer."
Sainsbury's isn't the only supermarket selling cakes at higher prices. Morrisons sells the same packet for £3.45 while Tesco sells it for £2.85 and now £2 with a club card. Asda sells a pack for £2 without promotion } Don't miss the latest news from Scotland and beyond. Sign up for our daily newsletter here .
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