A new campaign aims to bring more visitors to the region by showcasing the South West Coastal 300 route.

Visit South West Scotland has launched SWC300 Touring Road Route in a bid to show visitors that the trail will make them fall in love with the area.

The digital campaign, featuring films, photos and posts on social media, will showcase aspects of the route featuring stunning scenery, a connection with nature and adventure sports.

The agency has been handed £20,000 from VisitScotland’s growth fund for the project, which it is hoped will reach more than 800,000 people.

VSWS chairman Ian McAndrew said: “The south west of Scotland is a special place. It has so much to offer, especially to lovers of the great outdoors and that is a message we are working hard to get out there.

Criffel.
Criffel.

“As a trade organisation, collaboration is at the core of what we do. We rely on our members and our strategic partners to get behind our efforts to make a real difference to tourism in the south west.

“Therefore, when VisitScotland agreed to support our promotional campaign for the South West Coastal 300, a touring route that encourages visitors to explore our region, we were delighted.”

The South West Coastal route was designed by Motorcycle Scotland and adapted by VSWS to take in more attractions. The circular route is around 300 miles long and takes in the coast line of Dumfries and Galloway and South Ayrshire.

Drumlanrig Castle and Estate.
Drumlanrig Castle and Estate.

VisitScotland regional leadership director Paula Ward said: “With its stunning coastal and inland landscapes, peaceful atmosphere and fantastic attractions, the south west of Scotland is a great visitor destination and the SWC300 is the perfect route for experiencing it.

"I’m thrilled we were able to support this exciting new campaign and I can’t wait to see the outputs.”

She added: “At VisitScotland we want to champion collaboration, spearhead digital innovation and promote local areas to make sure every part of Scotland enjoys the benefits of tourism.”

To learn more about VSWS and the #SWC300 go to www.visitsouthwestscotland.com .