Walmart owned Flipkart is back with another grand sale in this festive season for its customers. Under its, Festive Dhamaka Sale, Flipkart is offering lucrative discounts on smartphones, electronics among other genres. Flipkart has tied up with Mastercard to offer incentives to first-time shoppers during the Festive Dhamaka Sale.
But customers are in for huge benefits as Flipkart's rival, Amazon India will also be running its second wave of Great Indian Festival sale with Flipkart's Festive Dhamaka Sale.
Flipkart's Festive Dhamaka Days sale will start from October 24, however, Flipkart Plus members can avail the deals starting at 9pm on October 23. Flipkart has also tied up with Axis Bank to offer payment-based incentives for the bank's credit and debit card users.
The preview suggest that Flipkart will have huge discounts on various smartphones. Some of them are the Oppo F9, Vivo V9 and the Lenovo K8 Plus (3GB, 32GB) among others. Flipkart will also offer its complete mobile protection plans, exchange offers, and buyback guarantees during the sale.
Meanwhile, Diwali has come early for e-tailers like Amazon and Flipkart whose Great Indian Festival and Big Billion Days Sales got over recently. With the 5-day long sale fst, both Amazon and Flipkart have amassed a whopping Rs 15,000 crore.
RedSeer Consulting in its report said e-tailers had a better "sales performance over the five festive days from October 9-14", generating about Rs 15,000 crore (around USD 2 billion) in sales. This translates into about 64 per cent year-on-year growth compared to USD 1.4 billion (around Rs 10,325 crore) generated in the 2017 edition.
"The industry witnessed a higher growth this time compared to the last year. This was driven by multiple drivers, key being a larger shopper base from tier II (and beyond) cities. Affordability and loyalty schemes introduced by e-tailing players also played a huge role in converting the visitors into shoppers," RedSeer said. Speaking to PTI, Amazon India Senior Vice President and Country Head Amit Agarwal said their 'Great Indian Festival' sale in the first 36 hours alone nearly surpassed the numbers it registered during the same period last year.