Titan Company
Titan Company Limited is an Indian company that mainly manufactures fashion accessories such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore, and registered office in Hosur, Tamil Nadu.
Some of the key events about Titan Company
- 1984Launched India's first quartz watch, revolutionizing the Indian watch market
- 1987Introduced the Titan brand, becoming a major player in the Indian watch industry
- 1987Faced initial resistance from traditional jewelers and consumers skeptical of branded jewelry
- 1995Entered the jewelry market with the launch of Tanishq, offering high-quality gold jewelry
- 1995Experienced production delays and quality issues with early watch models
- 1996Established India's first jewelry manufacturing plant with international standards
- 2002Struggled with inventory management leading to excess stock
- 2003Launched Fastrack, a youth-oriented accessories brand that became highly successful
- 2007Introduced the "World's slimmest watch" under the EDGE series
- 2007Encountered challenges in international expansion efforts
- 2011Expanded internationally by acquiring majority stake in Swiss watchmaker Favre-Leuba
- 2012Faced criticism for alleged unethical sourcing practices in gold supply chain
- 2013Launched Titan Raga, a women's watch collection that became popular in India
- 2016Entered the smart wearables market with the launch of Juxt smartwatch
- 2016Experienced significant sales decline due to demonetization in India
- 2018Suffered data breach exposing customer information
- 2019Achieved the milestone of becoming India's fifth most valuable company by market capitalization
- 2019Faced controversy over advertisement deemed culturally insensitive
- 2020Reported substantial losses due to COVID-19 pandemic disruptions
- 2022Criticized for slow adoption of sustainable practices in manufacturing
Disclaimer: This material is written based on information taken from open sources, including Wikipedia, news media, podcasts, and other public sources.
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