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Uganda’s inaugural state of public relations survey launched

PRAU President Stephen Mwanga signing an MoU with Capital One Group at the launch on June 8.

Kampala, Uganda | THE INDEPENDENT | Capital One Group (COG) in partnership with the Public Relations Association of Uganda, have launched the first-ever ‘State of the PR Survey’ in Uganda.

The first-ever state of the PR survey in Uganda will offer an excellent opportunity to PR practitioners in the private and public sectors, members of the academia, journalists and other stakeholders to provide their views on how Public Relations is currently understood, the challenges the industry faces, how they are connecting with journalists, allocating budgets, measuring success, and using technology and tools in 2022.

The findings of the survey will be launched in the middle of next month as part of the commemorative events for the International World PR Day – a day dedicated to recognize and celebrate the public relations and communications industry, and build a unified global agenda towards making the world understand and utilize PR better.

The findings will also assist the Public Relations Association of Uganda (PRAU) create a strategic roadmap towards addressing the issues raised from the survey as the industry seeks statutory recognition from the Government of Uganda.

Charlene Mugalula, the Public Relations Manager at Capital One Group said, “We are convinced that the findings of this survey will set a clear path of where the industry needs to improve on while contributing to the strategic growth of public relations in Uganda.”

The PRAU President Stephen Mwanga said, as the Governing Council of the Public Relations Association of Uganda, the project will strongly contribute to the association’s effort to streamline PR practice in the country.

The State of PR survey will target PR practitioners/specialists as respondents from both the public and private sectors and members of professional associations such as the Public Relations Association of Uganda (PRAU), the Government Communicators Forum (GCOF), Members of CIPR, Uganda Marketer Society (UMS), Uganda Journalists Union (UJU), The Uganda Journalists Association (UJA) Members of the academia among others.