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As prices soar, New York buyers turn to soulless, cookie cutter units

With surprisingly similar new developments in the city, buyers are able to get the usual look of cookies from restricted co-operatives and historic brownstone. It is drawn to the cutter space.

ButFor buyers like Bartell Cope who have a new unit contract with Lenny,"Because I make my place with paint, decoration and personal energy. Not so. I'm not a cookie cutter — it's practical. "

Corp and his fiancé Samantha Gorman moving from Santa Cruz, California to Harlem are everything the city offers. Finding a place where you could immediately pay attention to was a priority.

"The romantic idea of ​​restoring brownstone is great, but frankly a luxury if you can manage it," said a remote job in sales that gave him flexibility 32. Said the old man. 

Interior of a kitchen inside the Rennie.
Lenny Connection
Interior of the kitchen area inside the couple's Rennie abode.
Lenny Connection

Lenny charges a one-bedroom unit as a luxury home starting at $ 675,000, but the unit is a transition found in ultra-luxury buildings like { There is no space. 33} 145 CPNor200 Amsterdamis considered "efficient", explained Stephen Kliegerman, marketing president of Brown Harris Stevens Development.

"Lenny, who has a 25-year tax cut at a very reasonable price per square foot, is a very valuable play."

Brown Stephen Kliegerman, Marketing President, Harris Stevens Development

"Lenny, who has been tax-reduced for 25 years at a very reasonable price per square foot, is a very valuable play," Kliegerman said. I am saying. Thus, such apartments tend to be "much more efficient, with much less circulation space, but much more space available."

Corp and Gorman's 792-square-foot apartment in Lenny is not considered a small one-bedroom by New York standards, but according to Corcoran agent Sam Takeman, the new building is "We are trying to create as many units as possible in the overall footprint of the building."

More benefits in these efficient buildings come from more units. For example, it's not about adding extra square feet to your bedroom or incorporating transition space into a 600 square foot unit. 

At this time, the client's general reaction to this "unit of efficiency" model is "I want more space for money." 

Exterior of 145 Central Park North.
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Interior of a dining area inside 145 CPN.
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Interior of a bedroom inside the boutique South Harlem building.
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As expected, more Many disposable incomes do not have to sacrifice space.

Lane Rettig and his wife Lily Rettig are excited about where they landed at 145 CPN. This is what Rettig describes as "a small boutique building with lots of charm and personality," like the rental of UWS brownstone. Rettig admitted that they were "very sad to leave behind."

Rettig's 3-bed, 2-bus, 1,509-square-foot, $ 3.5 million unit faces Central Park and is a buildingrecord highas of December 2021. was.

Interior of a bedroom inside Jolie.
Binyan Studios
Interior of a dining area with a fireplace inside the Jolie.
Binyan Studios
Exterior of the Jolie.
Binyan Studios

CFO of software company Justworks AidaSukys opposed this idea. Despite not having "pre-war history and charm," the new building is a cookie cutter that goes beyond pre-war renovations.

In fact, Sukys says, "I was attracted to the finish at Jolie and felt it wasn't a cookie cutter." Personally, "you don't have to worry about regular maintenance, using furniture, paintings, and wall colors to layer your touches and characters in the house," she said.

"The finish at Jolly felt more than a cookie cutter."

Justworks CFO Aida Sukys

Veteran luxury real estate broker Louise Phillips Forbes said it was a mistake to blame developers for common layouts. Especially common in so-called efficiency units. This can escape the fate of the galley kitchen due to the lack of walls, but not much else.

They are just reacting to the market.

"What developers build and what those cookie cutters offer," says Philips Forbes, a pre-war building that doesn't necessarily feel a strong connection to the history of the city.

The most important design aesthetic (many bright and clean lines) in the new build is also a response to what people want today, says Phillips Forbes. "It has to be light, because it wears out over time." 

REAL Jason Warner in New York said ofBenny(not related to Lenny). Overseeing sales, the choice to buy in a new building moves to "real adult apartments". The real adult apartment, which Warner oversees for sale in a new apartment building in Brooklyn's Prospect Trefferts Garden, costs $ 580,000 at 686 square feet.