Ben & Jerry's filed a lawsuit Monday in federal court to block parent company Unilever from transferring its assets to local Israeli licensee Avi Zinger. I requested. The social justice mission of the left-wing ice cream brand.The Wall Street Journalreported that they tried to block the offer.
Attorneys say Ben&Jerry's has championed positive social causes by launching products such as the ice cream-flavoured "Anti-He-Trump-Pecan-Resist." pointed out that there is a history of
By allowing Israel-based licensees to acquire key trademark rights, Ben & uses the same branding and recipe but contains a message that goes against the board's values. Lawyers said it would pave the way for the release of Jerry's products.
Meanwhile, Unilever's legal team said the sale to Zinger had already been completed. and don't stop.
Further, lawyers for the company's parent company argued that Ben & Jerry's independent board had no authority to sue Unilever under the terms of the existing agreement. Founders Ben Cohen and Jerry Greenfield sold the company to Unilever in 2000 for $326 million.
A Zinger representative did not immediately return a request for comment.
When can a federal judge rule on a commission's request for an interim injunction? It's unclear if that's the case, according to The Wall Street Journal. Another ongoing lawsuit will determine the scope of the independent board's rights in relation to Unilever.
In June, Unilever announced that it had reached an agreement to sell Ben & Jerry's Israeli operations to Ginger, and his company, American Quality Products Inc. Ben & Jerry declared in July 2019 in the West Bank that the continuation of the business was "inconsistent" with its values because of the Jewish settlement.
Within days of the announcement of the sale, Ben & Jerry's Independent Board of Directors filed a lawsuit to block the sale. Brand's attorneys' claims at a court hearing this week echoed statements included in the original lawsuit in July.
Ben & Ben & Jerry's legal team said the court-ordered sales injunction "remains the status quo and that Ben & Jerry's It is essential to protect the brand and social integrity we have built over the decades,” he added.
When dealing with the decision to sell Ben & Jerry's Israeli operations earlier this summer, Unilever announced that Ben & Jerry's board had its "social mission." "Unilever retains primary responsibility for its financial and operational decisions and therefore has the right to enter into this arrangement."
Court hearings proceeded after Ben & Jerry's and Unilever failed to reach a settlement after two weeks of arbitration.
