New York (CNN Business)Coca-Cola's latest experimental limited-time flavor is here. did. The name is… Wait a minute… Dreamworld. And does it... taste like a dream?
"We took inspiration from the dream world of Technicolor and added a touch of vibrant flavor to the great taste of Coca-Cola," the spokesperson added.
"Dreamworld" is a new innovation for his Coke that focuses on limited-time items with digital elements. It's a drink. Creations is how Coca-Cola engages gamers and younger audiences while spotlighting its core product.
Products like "Dreamworld," which promotes concepts rather than flavors, are a way to spark conversations about Coca-Cola.
Each flavor of Coca-Cola Creations will be launched with a special online experience. Dreamworld is no exception.
Dreamworld's cans and bottles come with his QR code, providing access to a virtual augmented reality 'musical experience' where people can listen to music or play games from DJ avatars. You can play Customers can also get Dreamworld-inspired digital outfits for their avatars to wear online.
For those who want to try Dreamworld, he will be available for purchase starting August 15th in the US and Canada for a limited time. Two types of regular and zero sugar are available.