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Here's Coke's Newest Weirdest Flavor

New York (CNN Business)Coca-Cola's latest experimental limited-time flavor is here. did. The name is… Wait a minute… Dreamworld. And does it... taste like a dream?

"We wanted to create a dreamy drink that is recognizable as Coca-Cola, but with hints of playfulness and lightness that bring the dream to life." A spokesperson for said in an email about the product.

"We took inspiration from the dream world of Technicolor and added a touch of vibrant flavor to the great taste of Coca-Cola," the spokesperson added.

"Dreamworld" is a new innovation for his Coke that focuses on limited-time items with digital elements. It's a drink. Creations is how Coca-Cola engages gamers and younger audiences while spotlighting its core product.

Years ago, Coca-Cola cut its portfolio in halfand ditched beloved products such asTabs. The reduced number of products makes it even more important for the company to increase interest in cola. But with sales of his regular sodas declining at every soft drink company, Coke has to get creative.

Products like "Dreamworld," which promotes concepts rather than flavors, are a way to spark conversations about Coca-Cola.

Before Dreamworld, Creations rolled out Starlight (Space Flavor) and Byte (Pixel Flavor). His third product, launched earlier this summer, was a more traditional strawberry and watermelon flavor. It didn't have a mystical flavor, but it was developed in collaboration with Grammy-nominated DJ and electronic music producer Marshmello, where the beverage company worked with the artist to create the drink. It was my first time.

Each flavor of Coca-Cola Creations will be launched with a special online experience. Dreamworld is no exception.

Dreamworld's cans and bottles come with his QR code, providing access to a virtual augmented reality 'musical experience' where people can listen to music or play games from DJ avatars. You can play Customers can also get Dreamworld-inspired digital outfits for their avatars to wear online.

For those who want to try Dreamworld, he will be available for purchase starting August 15th in the US and Canada for a limited time. Two types of regular and zero sugar are available.