Heinz on Wednesday released a brand-new condiment in a clever nod to Taylor Swift’s internet-breaking appearance at Sunday’s NFL game to support her rumored beau, Travis Kelce.
Dubbed “Ketchup and Seemingly Ranch,” Heinz’s limited-edition sauce pays tribute to a viral photo of Swift in Kelce’s VIP family suite that a popular fan account posted to X on Sunday.
“Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!” the image, which has been viewed over 32.3 million times, was captioned.
Heinz announced the sauce would be “coming soon” on its Instagram, saying “it’s a new era for Heinz” in nod to Swift’s ultra-popular “Eras Tour.”
The condiment giant told CNN that only 100 bottles of “Ketchup and Seemingly Ranch” would be produced as the sauce already exists in the Heinz portfolio under the name “Kranch.”
Additional details about the new condiment remain unclear.
Heinz debuted “Kranch” back in 2019, which it describes on its website as “an excellent dipping sauce for French fries and chicken nuggets.”
However, the Swift-inspired version will boast a custom label that draws on the viral photo of the 33-year-old “Shake It Off” singer.
Heinz isn’t the only one cashing in on Swift and Kelce’s rumored romance. The 33-year-old Chiefs tight end has also been enjoying a 400% increase in merchandise sales since the pop icon supported him at Sunday’s game.
Kelce’s jersey also became a top-five selling jersey in the NFL and his social media accounts gained over 300,000 followers in what’s been dubbed “the Taylor Swift effect.”
After the Kansas City Chiefs-versus-Chicago Bears game, during which Kelce had seven catches for 69 yards and a touchdown, the — dare we say — couple drove off in a getaway car to a post-game party to celebrate the Chiefs’ 41-10 victory.
In pictures first published by TMZ, the Swift is seen wrapping her arm around the two-time Super Bowl champ’s neck as they mingle with his friends at a private event at Prime Social in Kansas City.
Swift will be welcomed to New York — technically East Rutherford, NJ — on Sunday, as several reports claim she will cheer on Kelce as the Chiefs battle the Jets at MetLife Stadium.
Kelce raved about his day with Swift on Wednesday’s episode of his “New Heights” podcast, which he hosts with his older brother, Philadelphia Eagles center Jason Kelce.
“She looked amazing,” Travis told his brother and professional rival, reminiscing on Swift attending the Chiefs game wearing his team’s colors and her signature red lip.
“Everybody was talking about her in great light and, on top of that, the day went perfect for Chiefs fans, of course.”