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Kraft Macaroni & Cheese changes its name to Kraft Mac & Cheese

Craft macaroni&Cheese removes three syllables from its name.

The world-famous instant noodle company has announced that it has shortened its brand name to Craft Mac&cheese after 85 years of business.

Macaroni and Cheese Giants in a press release issued Wednesday, June 22nd, renamed "New Brand Identity" with redesigned logo and "Noodle Smile" illustration. Revealed that it is part of.

The brand retains its distinctive blue and red colors while typography, photographs, icons and packaging are all updated. 

Kraft Mac & Cheese says the name change to reflects how customers refer to the brand "organically". explained.

"We know that people aren't looking at comfort food as a joy of sin. They are positively embracing comfort and feeling good. We say "yes" to good things and "yes" to take care of ourselves, "Craft Mac&Cheese Brand Manager Victoria Lee said in a statement. 

"Craft Mac&Cheese is familiar, coveted and positively comfortable," continued Lee. It reflects what our brand means to consumers.

The rebranding has already been reflected in Kraft Mac&Cheese's social media accounts and website.

Customers can expect brand new packages to hit the shelves from August.

Kraft Foods introduced the Kraft Mac&cheese in 1937 during the Great Depression. 

During 80 years, the brand has become a famous American comfort food.

Kraft HeinzCompany owns KraftMac& Cheese and reports that more than 1 million boxes are sold daily. This has helped the company earn billions of dollars.

Kraft Foods introduced the household staple in 1937 during the Great Depression. 
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Food giants will hit $ 6 billion in the first quarter of 2022 Recorded net sales. According to the published earnings results. The

Kraft Heinz report does not provide a breakdown of these sales related to Kraft Mac&cheese and 23 other brands.

These brands include Craft Single, Heinz, Oscar Mayer, Ore-Ida, Classico Pasta Sauce, Belvita, Smart Ones, ABC Indonesia, Caprisan, Wattie's, Cool Aid, Weight Watchers Heinz, Gel O. .. , Philadelphia Cream Cheese, Golden Circle, Lunchable, Pudriski, Maxwell House, Gray Pupong, Master Soy Sauce, Honig Soup, Plasmon Baby Food, Kero Seasoning.