New York CNN —
This Friday is arguably the best day of the year: It’s National Coffee Day.
Coffee shops, large and small, celebrate it annually with free (what else?) coffee and other deals. Peet’s is even offering a “Disloyalty Program” that incentivizes customers of its rivals to switch.
Sixty-seven percent of Americans drink coffee every day — more than any other beverage, including water — according to National Coffee Association (NCA).
A recently released NCA report also said that coffee consumption continues to “bounce back” from the Covid-19 pandemic, notably with at-work consumption growing as companies compel their workers return to the office. In fact, enjoying an in-office coffee has “rebounded to pre-pandemic levels” with 36% of Americans participating. People drinking coffee at home are still above their pre-pandemic levels at 82%.
Here’s how some of the bigger chains are celebrating: