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Plus-size models are driving new plastic surgery trends: study

While traditional beauty standards are evolving, people still have a desire to change their bodies to look like someone else.

The modeling industry was previously accused of promoting unhealthy body types and eating habits in order to appear thinner, but now .

A study published in the medical journal Cureus found that the growing popularity of plus-size models is driving the emergence of plastic surgery.More and more people are undergoing buttock lifts and breast implants.

"Plastic surgeons may notice a growing interest in surgeries that incorporate curvaceous, plus-size bodies, such as breast augmentation and breast implants," says Boston University's Dr. Professor Neeram Vasi said.

Butt lifts are now the fastest growing cosmetic surgery in the world,as reported by The New York Times, last year he had 61,837 cases in the United States alone. was carried out.

In this procedure, fat is taken from a part of the body and injected into a person's buttocks.

However, these surgeries have long been associated with health problems. In 2018, the Society of Plastic and Reconstructive Surgeons issued a warning about the risk of death from Brazilian butt lifts (BBL), stating that it had a "much higher mortality rate than any other cosmetic procedure."

Ashley Graham attends the NYFW Kickoff Party, A Celebration Of Personal Style, hosted by E!, ELLE & IMG and sponsored by TRESEMME, on September 6, 2017 in New York City.
Dia Dipasupil/Getty Images for NBCUniversal

Ashley Graham Celebrities and Tess Holiday seem to be the inspiration in demand.

"The fashion industry has also recognized the growing popularity of plus-size models by portraying curvaceous figures in their marketing campaigns.We even change the model's body shape with padding, ”said Vasi.

A social media data analysis found that the top 10 plus-size models had an average of 3.8 million followers, compared to 38 million for "mainstream" models.

I concluded that it was all due to simple causation. In the United States, standards of body image and inclusivity are changing, and as a result, not only are plus-size models becoming more popular, but they may give someone a plus-size figure.

Gigi Hadid walks the runway during the Jacquemus Menswear Fall/Winter 2020-2021 show as part of Paris Fashion Week on January 18, 2020 in Paris, France.
Peter White/Getty Images

Seen in Victoria's Secret models and their reduced body shapes. “To better understand the emerging role of plus-size models in current beauty standards, we sought to explore the impact of plus-size models by looking at body size metrics and social media presence.

In this study, 159 plus-size models were used to obtain average height, bust, waist, hips, and dress size. Measurements of the top 10 most expensive mainstream models were obtained using Forbes.

The survey found that the waist-to-hip ratio remained low between both groups, indicating that there is a certain standard of beauty. The social pressure is to embrace an increasing diversity of bodies that fully represent the consumer base of society, with an average clothing size of 14 to 16, a BMI of 26.5, and an increasing number of plus-size models. It could be contributing to the increased presence," Vasi said.

This change can be seen in survey results and the social media presence of many top plus-size models. did not include plus-size models and said the top 10 could all be considered "runway" models with dress sizes between 0 and 4.

Top Paid Models is Kendall Jenner, who has over 154 million followers on Instagram. That's almost half of the US population.

Cara Delevingne attends the 2020 American Music Awards at Microsoft Theater on November 22, 2020 in Los Angeles, California.
Emma McIntyre /AMA2020/Getty Images for dcp

Plus size and 'mainstream' Both models gain even more popularity by appearing on TV and in movies, but "Mainstream" always comes out on top as the "powerhouse of social media influence." She acknowledged that there is tension between groups wanting to embrace the body of women and the popularity of actual plus-size bodies, but that could diminish as support for plus-size models continues to grow. 

``However, even as the desire for plus-size models increases, the waist-to-hip ratio of models does not change,'' Vashi pointed out. Further research is needed regarding the general acceptance of nonproportional body types.”