When Duana Malcolm "wraps" the blue Hyundai Sonata sedan as a mobile advertising board, part-time delivery drivers expect to earn as much as $ 200 a month. did not. ..
Malcolm is looking for an alternative source of income to mitigate the effects of soaring gas pricesand all costs from tires to service. Is one of them.Touch the high inflation of the United States over 40 years.
"It's not life-changing money, but I'm making money every month for the next five months, so I'm less worried," Malcolm drives the Miami and Fort Lauderdale regions. States: Arrangement with outdoor advertising company Carvertise.
Drivers can earn between $ 100 and $ 600 a month, depending on the duration of the ad and campaign, with a $ 100 to $ 200 bonus for timely ads. Can earn.
Not only car wrapping, but advertisers also look at traditional formats Aiming for potential customers who stick to the screen during a pandemic, such as signboards or bus benches, to return to the office and go out more often.
Carvertise is a driver to wrap a car with a advertisement printed on a film lined with an adhesive called a "decal". Pay to. New registrations over the last three months have seen and are expected to grow by 8% to 13% per month.
"By wrapping cars in client ads, rideshare drivers have turned cars into rolling billboards and are doing it anyway. Gregster, co-founder of Delaware-based company Wilmington, said:
To participate in the campaign, users have to install the app. You need to register on the platform. The company, whether commuting or commuting, chooses the driver to use based on the advertiser's target location and the user's driving habits. Working as a rideshare or delivery driver.
Market leader Carvertise and California-based Wrapify have thousands of gig drivers on their subscriber list, from GoPuff, EA Sports, 7-Eleven to local law firms. They said they had clients up to. They pasted ads on thousands of cars .
Carpool service company Uber And Lyft announced afuel surchargeunder pressure from a serious driver shortage, which is fuel costs. The average US gasoline price is1 gallon for the first time earlier this month. Over $ 5 per.
Uber and others Companies are also discussing formal partnerships with companies such as Carvetise. To increase driver revenue, sources familiar with the matter have said, but nothing has been finalized.
Uber He said he is focusing on the cartop advertising network, which displays ads on more than 3,000 vehicles in major cities in the United States and records 112 million impressions per day.
Lyft declined to comment.
