Travis Kelce is quickly learning about the Taylor Swift effect on his career.
The Kansas City Chiefs tight end is feeling the love from the Swifties after the pop icon attended the Chiefs win over the Chicago Bears on Sunday.
Kelce’s jersey sales skyrocketed over the past 24 hours since the rumors that the NFL star and the “Blank Space” singer were a romantic item hit a fever pitch.
Kelce saw a 400 percent increase in merchandise sales and his jersey became a top-five selling jersey in the NFL, according to sports business reporter Joe Pompliano.
Additionally, Kelce has saw his social media reach grow, having gained 300,000-plus followers.
All of this comes on top of Kelce having had a big performance on Sunday with Swift taking in the game from his suite at Arrowhead Stadium.
Kelce had seven catches for 69 yards and a touchdown, which sent Swift jumping for joy.
Recent reports have linked the two, and Kelce fanned the flames of the dating rumors during an appearance on “The Pat McAfee Show” last week.
Swift’s appearance at the game sent things into overdrive.
And the — dare we say — couple celebrated the win out on the town at Prime Social Rooftop, which is a trendy Kansas City, Mo., restaurant.
Kelce reportedly rented out the restaurant for himself, Swift and his Chiefs teammates.
Sunday marked the first time that Swift had met Kelce’s mother, whom she was seated next to in the suite, and father.
However, the two had been spending time with each other “several times” over the past few months in a “very private setting,” according to TMZ.
While there were never any overt signs when the two were spotted leaving Arrowhead Stadium on Sunday, the outlet did report that Swift and Kelce were holding hands at the restaurant and at one point the songstress was sitting on Kelce’s lap.