Blake Lively and Ryan Reynolds have achieved a rare feat in Hollywood, becoming the first married couple in 34 years to simultaneously occupy the top two spots at the U.S. box office. Lively's latest film, "It Ends With Us," has garnered $180 million worldwide since its release on August 9, 2024, while Reynolds' "Deadpool & Wolverine" has surpassed the $1 billion mark globally.
However, the success of "It Ends With Us" has been overshadowed by controversy surrounding its marketing and portrayal of domestic abuse. The film, based on Colleen Hoover's 2016 bestselling novel, centers on a woman named Lily Bloom who experiences domestic violence in her marriage to a neurosurgeon.
Critics argue that the movie's promotion, featuring Lively in floral outfits and lighthearted interviews, trivializes the serious subject matter. Domestic violence survivors and advocates have expressed concern about the disconnect between the film's marketing and its content.
"We don't relate to her clothes. We don't relate to her floral prints. We relate to her DV experience."
The controversy has sparked discussions about the responsibility of actors and filmmakers when promoting films dealing with sensitive topics. Some have criticized Lively for using the press tour to promote her personal business ventures, including a hair-care line and drink companies.
It's worth noting that media representations of domestic violence have long been subject to scrutiny. A 2022 study found that certain portrayals of violence against women can lead to increased acceptance of attitudes favoring domestic abuse. This underscores the importance of thoughtful and responsible representation in media.
Despite the criticism, the film's release has had some positive impacts. The anti-domestic abuse nonprofit No More reported a tripling of traffic to its global directory since the movie's premiere. This suggests that the film, despite its marketing issues, has raised awareness about domestic violence resources.
The debate surrounding "It Ends With Us" highlights the ongoing challenges in addressing sensitive topics in popular media. While some argue that any representation of domestic violence in mainstream films is beneficial for raising awareness, others emphasize the need for more nuanced and responsible portrayals.
As the conversation continues, it's crucial to remember that domestic violence remains a significant global issue. The World Health Organization estimates that one in three women worldwide have experienced physical or sexual violence in their lifetime. This statistic underscores the importance of continued efforts to address and prevent domestic abuse through various channels, including media representation and public discourse.