Silvio Santos, the iconic Brazilian television executive and presenter, has passed away at the age of 93. Known for his charismatic presence and the catchphrase "Who wants money?", Santos left an indelible mark on Brazilian entertainment.
As the founder and owner of SBT, Brazil's third most-watched network, Santos created numerous popular programs. His self-titled show, which he hosted for over six decades since 1963, became a Sunday night staple for millions of Brazilian households.
Santos' journey to stardom began in Rio de Janeiro, where he was born as Senor Abravanel. His early career as a street vendor selling pens and plastic sleeves for electoral identification cards honed his persuasive skills, eventually leading him to radio and television.
Throughout his career, Santos introduced several successful programs to SBT, including "Show of the Million" and the reality show "Artists' House". His unique hosting style, which involved tossing paper airplanes made of cash to the audience and using a custom collar-attached microphone for free hand movement, endeared him to viewers.
Santos' influence extended beyond entertainment. He ventured into cosmetics, hotels, and even banking. In 2020, Forbes estimated his net worth at approximately 2 billion reais (about $380 million at the time).
Despite his popularity, Santos faced controversy. He was accused of making misogynistic comments on several occasions, including an incident in 2016 involving inappropriate questions to a young child. However, as the owner of his network, he never faced significant repercussions.
Santos' political connections were notable. He maintained a program called "The President's Week" for 15 years, highlighting positive achievements of Brazilian leaders. His own presidential aspirations in 1989 were thwarted due to his ownership of a television network.
"I'm just a street peddler in a suit and tie selling my products, selling the ads, the programs. I also believe that it's the voice, that there is something inexplicable about it. Because it's the voice that touches the viewer, touches you who are on the other side."
Santos is survived by his wife, Iris Abravanel, and six daughters. His passing marks the end of an era in Brazilian television, leaving behind a legacy that shaped the country's entertainment landscape for generations.