As the United States approaches its next presidential election in November 2024, a sophisticated Chinese disinformation network known as Spamouflage has intensified its efforts to influence American voters. This operation, part of a broader strategy by U.S. adversaries, employs fake social media accounts to mimic American users and spread divisive content.
Jack Stubbs, chief intelligence officer at Graphika, a New York-based firm tracking online networks, describes Spamouflage as "one of the world's largest covert online influence operations." The group, run by Chinese state actors, has become increasingly aggressive in its attempts to infiltrate and sway U.S. political conversations.
Spamouflage's tactics have evolved since its discovery five years ago. Initially posting generic pro-China, anti-American content, the network has sharpened its focus on divisive political topics such as gun control, crime, race relations, and support for Israel during its conflict in Gaza. This shift reflects China's nuanced approach to online influence, which differs from the more direct methods employed by Russia and Iran.
China's strategy appears to be more cautious and long-term oriented. Rather than supporting specific candidates, Beijing's disinformation efforts concentrate on issues particularly important to Chinese interests, such as American policy toward Taiwan. The ultimate goal seems to be undermining confidence in elections, voting processes, and the U.S. democratic system in general.
"We're going to see a widening of the playing field when it comes to influence operations, where it's not just Russia, China and Iran but you also see smaller actors getting involved."
This expansion of influence operations beyond major state actors is a concerning trend. As digital communications become increasingly central to public discourse, the use of online disinformation and fake information networks is likely to grow. These tactics offer a low-cost, low-risk means of flexing geopolitical power compared to armed conflict or economic sanctions.
Spamouflage's network includes accounts designed to appeal to both Republicans and Democrats, often recycling and reposting content from far-right and far-left users. While some accounts gained significant traction, many failed to generate substantial engagement. This approach highlights the numbers game aspect of online influence operations, where the sheer volume of accounts and content increases the chances of a post going viral.
The sophistication of these operations is evident in the use of artificial intelligence to create convincing profile pictures and the careful crafting of American-sounding personas. However, many accounts still give themselves away through stilted English or strange word choices, demonstrating the ongoing challenges in creating truly convincing fake identities.
As voters prepare for the upcoming election, awareness of these influence operations is crucial. The long-term nature of China's efforts suggests that combating online disinformation will remain a significant challenge well beyond Election Day, as authoritarian nations continue their attempts to erode support for democracy through digital means.