In Bakus bustling UN climate conference pavilion‚ among eye-catching corporate displays and tech-company installations‚ Singapores booth stands out with its low-key approach — offering small aqua-and-purple cans on a simple counter.
The free-to-take beverages (called NEWBrew) look just like regular beer cans but theres an eco-friendly secret behind their production: these drinks are crafted using treated-wastewater. Most visitors dont realize this fact when they pick up their complementary drink; its a clever way to showcase sustainable water-management.
The presentation stands in sharp contrast to the mega-sized banners and high-tech displays that fill the convention space — where countries non-profits and companies compete for attention of thousands of conference-goers. Singaporeʼs subtle approach demonstrates how everyday products can support earth-friendly innovation