In the realm of election integrity, a new challenge has emerged: the influence of Elon Musk's social media posts on voter perceptions and local election processes. Since acquiring X (formerly Twitter) in November 2022, Musk has become a significant source of election-related misinformation, particularly regarding noncitizen voting.
The impact of Musk's posts has been felt at the local level. Neil Makhija, chairman of the Montgomery County, Pennsylvania board of elections, noted a shift in public meetings after Musk shared false claims about noncitizen voter registration. Suddenly, attendees were voicing concerns about illegal voting by noncitizens, despite lack of evidence.
Musk's reach extends far beyond his 197 million followers on X. His statements often coincide with increased harassment of election officials and unfounded demands to purge voter rolls. Jocelyn Benson, Michigan's Secretary of State, reported a direct correlation between Musk's tweets and threats to election administrators.
Election officials face an uphill battle in countering Musk's misinformation. When Musk questioned the security of voting machines, Jen Easterly, director of the Cybersecurity & Infrastructure Security Agency, responded with facts about paper ballot usage. However, her post received only a fraction of the views Musk's did.
The spread of false information isn't limited to X. Musk's retreat from content moderation has created a "permission structure" for other platforms to follow suit, according to Ishan Mehta of Common Cause.
"He's by no means unique. He just happens to have a very, very large microphone."
Musk's claims often align with existing conspiracy theories, such as the Great Replacement Theory. His posts about "importing" voters have been viewed hundreds of millions of times, amplifying fringe ideas to a mainstream audience.
Despite efforts by election officials to provide accurate information, Musk's influence remains substantial. His posts continue to shape public discourse around elections, presenting ongoing challenges for those tasked with maintaining the integrity of the democratic process.
As the 2024 election approaches, the impact of Musk's statements on voter perceptions and election administration remains a significant concern for officials across the United States.