Kamala Harris campaign tried something new-fangled: using TikTok to connect with young voters. The social-media strategy brought quick success — her coconut-themed speech became an internet sensation and users made tons of fan videos (including remixes with CharliXCX songs)
The vice-presidents team had just three-and-half months to work with before election day‚ but they managed to get millions of views on the platform thats facing possible shutdown in USA next year. Professional content makers and regular TikTok users jumped on the trend; creating loads of Harris-related videos
Despite all the social-media buzz and viral fame — which included creative fan-made content and music mashups — the digital success didnt translate into actual votes at polling stations. The campaignʼs tech-savvy approach and massive online reach proved that internet popularity doesnt always mean electoral victory