In a unique twist on modern romance, Spanish singles are abandoning dating apps in favor of an unconventional approach to finding love: strategically placing pineapples in their shopping carts at local supermarkets. This analog method, which has gained traction on TikTok, reflects a growing disenchantment with digital dating platforms.
The trend involves visiting Mercadona, Spain's largest supermarket chain, at 7 p.m. and positioning an upside-down pineapple in one's trolley. This fruity signal serves as an invitation for potential romantic encounters, allowing interested parties to initiate conversations organically.
Damon Fan, a 24-year-old entrepreneur in Barcelona, explained the process: "If you find someone you like, and they happen to have their pineapple, you can start to talk." This method has sparked numerous TikTok videos documenting participants' experiences, with varying degrees of success.
The pineapple trend is part of a broader shift away from dating apps, driven by user fatigue and perceived ineffectiveness. This phenomenon isn't limited to Spain; in some American cities, speed dating events are experiencing a resurgence.
Gustavo Contreras, a 28-year-old waiter from Malaga, shared his perspective: "Currently, the apps are very monotonous, and people are looking for something different." Contreras attempted the pineapple method twice, noting some "knowing glances" but no successful connections.
Interestingly, this trend has led to unexpected consequences. Contreras reported a shortage of pineapples during his second attempt, attributing it to the popularity of the dating craze. However, Mercadona confirmed that overall pineapple sales remain normal for the season.
While the method has gained popularity, it's not without challenges. Fan discovered this firsthand when he tried his luck at a Mercadona near the iconic Sagrada Familia, only to find himself the sole pineapple-wielding shopper.
This supermarket dating strategy is emblematic of a larger issue: growing frustration with online dating platforms. Many users report dissatisfaction with new pricing structures, algorithm changes, and concerns about AI chatbots potentially replacing genuine human interactions.
The trend also highlights the enduring appeal of face-to-face encounters. As Fan noted, "On dating apps, you might match and talk, but never meet in person. In the supermarket, you can talk face to face."
"7 to 8 p.m. was a good time to find someone to flirt with in the Mercadona chain."
This shift towards analog dating methods reflects a desire for more authentic connections in an increasingly digital world. As singles continue to explore alternative ways to meet potential partners, it's clear that the quest for love remains as complex and unpredictable as ever.