The 2024 US presidential race between Donald Trump and Kamala Harris starkly illustrates America's cultural and generational divides. Their campaigns embody contrasting visions of the nation's past and future, reflecting deep-seated differences among their supporters.
Trump, now 78, continues to draw crowds with his nostalgic "Make America Great Again" message, a slogan first popularized by Ronald Reagan in 1980. His rallies feature music from the 1970s and early 1980s, including hits like "Rocket Man" (1972) and "Dancing Queen" (1976). These events attract predominantly older, white, and rural voters who express concerns about immigration, secularization, and perceived threats to traditional values.
In contrast, Harris, 59, appeals to a younger, more diverse demographic. Her campaign embraces contemporary pop culture, including references to recent music and internet memes. Harris's events feature artists like Megan Thee Stallion and Quavo, resonating with urban, college-educated voters and people of color.
The demographic divide is evident in the supporters' attire and messaging. Trump rallies see shirts proclaiming "God, Guns and Trump," while Harris events feature "Divine Nine" colors representing historically Black fraternities and sororities.
"We need morality back in our country. I believe in marriage between a man and a woman. I don't believe in the lesbians and all that other stuff."
Trump's campaign focuses on grievances and fears about undocumented immigration, LGBTQ+ rights, and perceived threats to Christian values. His supporters often express concern that their way of life is under attack.
Harris, on the other hand, emphasizes moving forward and not regressing on social progress. Her "We are not going back" message resonates with supporters worried about losing rights, particularly in light of the Supreme Court's 2022 decision to overturn Roe v. Wade.
"Women will not go back to being subservient citizens. We don't want to go back to the kitchen and be barefoot and pregnant again. I already lived through that back in the '70s."
The campaigns' use of music further highlights the cultural divide. Trump's events feature classics like Lee Greenwood's 1984 hit "God Bless the USA," while Harris walks out to Beyoncé's 2016 song "Freedom."
This election cycle also marks a significant shift from previous races. With Joe Biden's withdrawal, the contest no longer features two white men born in the 1940s. Instead, Harris, born in the 1960s, represents a generational change and the potential for historic firsts as a woman of color.
As the race progresses, both campaigns continue to leverage their distinct cultural identities to energize their bases. The stark contrast between Trump and Harris supporters underscores the deep divisions in American society, setting the stage for a highly polarized election in November 2024.