Donald Trump's 2024 presidential campaign has taken a notable turn, with a significant reduction in public appearances compared to his previous runs. This shift comes as the former president voices concerns about Vice President Kamala Harris's crowd sizes at her campaign events.
In 2016, Trump held 22 rallies between July 1 and August 10, with an additional 15 events in the latter part of August. Fast forward to 2024, and the number has dwindled to just seven rallies, with an eighth scheduled for August 11 in Montana. This stark contrast highlights a change in campaign strategy for the man who once prided himself on drawing large crowds.
The 2020 campaign saw a different landscape due to the COVID-19 pandemic. Trump, then the incumbent president, held public events almost daily in July and August, including 13 rallies. The pandemic necessitated innovative approaches, leading to the introduction of "telerallies" – a term Trump attempted to trademark.
Trump's fixation on crowd sizes has been a defining feature of his political career. This obsession likely stems from his celebrity background and intertwines with his focus on television ratings and favorable opinion polls. However, the reduced number of events in 2024 has limited opportunities for his supporters to gather in large numbers.
In response to reports of Harris's energetic campaign and large crowds, Trump took to social media, claiming:
"If Kamala has 1,000 people at a Rally, the Press goes 'crazy,' and talks about how 'big' it was. And she pays for her 'Crowd.' When I have a Rally, and 100,000 people show up, the Fake News doesn't talk about it, THEY REFUSE TO MENTION CROWD SIZE. The Fake News is the Enemy of the People!"
It's worth noting that there is no evidence supporting Trump's claim that Harris pays for attendees. Ironically, Trump's own 2015 campaign launch featured paid attendees to fill the audience.
As the 60th quadrennial presidential election approaches, Trump's campaign faces unique challenges. He is the first former president to face federal criminal charges, and his running mate, Senator JD Vance, has been holding news events in locations where Harris is speaking.
On August 8, 2024, exactly two years after the FBI's search of Mar-a-Lago, Trump announced a news conference at his Florida residence. This event, likely to have limited attendance, stands in stark contrast to the large rallies that characterized his previous campaigns.
While there's still time for Trump to increase his public appearances, the current strategy represents a significant departure from his past approach. As the campaign progresses, it remains to be seen whether this shift will impact his ability to mobilize supporters and maintain the enthusiasm that propelled him to victory in 2016.