$310 million match going down to the wire

Brentford and Fulham are slugging it out for a place in the Premier League as the London rivals clash in a Championship playoff final worth an estimated $310 million to the winners.

The rewards for promotion mean the Wembley showdown is often called the richest match in world football.

After 73 years outside the English top-flight, unfashionable Brentford are within touching distance of an unexpected berth among the elite.

In contrast to their west London neighbours, Fulham are hoping for an immediate return to the Premier League after last season’s relegation.

The huge stakes have been reflected in the action — neither side has scored and it remains 0-0 after 85 minutes.

It is Brentford’s story that has captured the imagination of neutrals. After spending 59 out of 60 seasons in the third or fourth tiers before reaching the Championship in 2014, the Bees have risen well above their traditional status thanks to innovative owner Matthew Benham.

Benham has introduced an analytics-influenced approach overseen by two directors of football, ensuring the club make the most of their resources, which are meagre in comparison with the Championship’s wealthier teams.

It has proved a successful formula as Brentford unearthed gems such as Neal Maupay, Ezri Konsa, Chris Mepham and Jota before selling them on for significant profits.

Ollie Watkins, Said Benrahma and Bryan Mbeumo are the latest stars off the production line.

That trio took Brentford to the brink of automatic promotion last month before successive defeats against lowly Stoke and Barnsley forced them to settle for a third-place finish.

An impressive 3-1 win over Swansea in the playoff semi-final second leg overturned a 1-0 first-leg deficit and emphasised the quality nurtured by Brentford’s Danish boss Thomas Frank.

Frank’s team-building philosophy takes inspiration from New Zealand’s All Blacks, while his willingness to think outside the box has seen him employ a “head of set pieces and individual development”.

Winning promotion would be the perfect way to say farewell to Griffin Park — Brentford’s home since 1904 — as they prepare to move into a new arena nearby next season.

Brentford beat Fulham 1-0 and 2-0 earlier this season and their captain Pontus Jansson knows what it would mean to get that lucrative third victory.

“It’s quite obvious, for the club it means everything,” Jansson said. “This is what we’re fighting for as a club for a lot of years, especially this year.

“We know the financial thing of playing in the Premier League, it’s one of the biggest fees, if not the biggest, in the world.

“It’s a dream hopefully come true to get through to the Premier League.”


Football news:

Kolasinac will move to Bayer from Arsenal for 11 million euros + bonuses (Fabrizio Romano)
Dyer called the toilet the best player of the match between Tottenham and Chelsea
Ferencvaros will play in the Champions League group for the first time since 1995. This is the longest break between the first and second appearances
Jose Mourinho: what happened to Dyer is not normal, he was dehydrated. If the League management doesn't care about the players, I don't
Jose went berserk twice during the match with Chelsea: ran over Lampard and ran to look for Dyer - he rushed to the toilet right during the game
Lampard on relegation from the League Cup: we Need to keep a positive attitude. Everything will come if Chelsea score second, leading the score
Call of nature, what can you do? Dyer explained why he ran to the dressing room during the match with Chelsea