Brazilian Media Giant RECORD Embraces Arc XP for Digital Innovation
RECORD, a major Brazilian broadcaster, adopts Arc XP for its R7.com portal. The partnership aims to enhance content production, user experience, and digital innovation in Brazil's media landscape.
RECORD, one of Brazil's largest commercial broadcasters, has integrated Arc XP, a leading content management system, into its digital operations. This strategic move aims to enhance the capabilities of R7.com, RECORD's prominent news and entertainment portal.
Arc XP, initially created for The Washington Post, has become a trusted platform for media organizations worldwide. Its implementation at RECORD signifies a significant step towards digital innovation in Brazil's vibrant media landscape.
The partnership between RECORD and Arc XP is designed to achieve several key objectives:
- Democratize high-quality content
- Serve as a laboratory for digital innovation
- Enhance content productivity
- Improve site experience for visitors
- Integrate multimedia components effectively
Dado Lancellotti, Executive Director of Multiplatform for RECORD, emphasized the importance of this collaboration:
"The R7.com content ecosystem expands every day and caters to the most diverse audiences. With Arc XP we have access to the latest innovations and best practices used by major content producers around the world, which helps us keep pace with the demands of both our audience and our content producers."
The adoption of Arc XP's comprehensive suite of tools is expected to significantly impact RECORD's digital presence. The platform's AI-powered features aim to accelerate content creation efficiency, a crucial factor in today's fast-paced media environment.
Brazil, with one of the largest internet user populations globally, presents a unique opportunity for digital media growth. RECORD's R7.com, serving almost 75 million unique visitors, stands to benefit from Arc XP's optimized performance and search capabilities.
The integration of multimedia elements such as video, audio, and infographics is set to enrich the content experience for R7.com users. This aligns with the growing trend of diverse content formats in digital media consumption.
Matt Monahan, President of Arc XP, highlighted the platform's role in media innovation:
"Arc XP has a history of helping the some of the world's most recognizable storytelling brands prepare and transform their businesses for the future, and we are excited to partner with RECORD as they innovate and evolve."
Arc XP's global presence, spanning over 25 countries and powering thousands of websites, underscores its significance in the media industry. As the content management system market continues to grow, partnerships like this one between RECORD and Arc XP are likely to shape the future of digital media delivery and consumption.
