Gen Z Voters Poised to Shape 2024 Election Outcome

As the 2024 U.S. presidential election approaches, Generation Z voters are emerging as a crucial demographic. With nearly 42 million eligible voters, their choices could significantly impact the outcome in key battleground states.

September 25 2024, 11:07 AM  •  306 views

Gen Z Voters Poised to Shape 2024 Election Outcome

As the 2024 United States presidential election draws near, the potential impact of Generation Z voters is becoming increasingly apparent. With approximately 42 million individuals aged 18-27 eligible to cast their ballots, this demographic could play a pivotal role in shaping the outcome, particularly in crucial battleground states.

At Morehouse College, a historically Black institution in Atlanta, Georgia, voter registration efforts are in full swing. Students like Daylan Moore, an 18-year-old sociology major, are being encouraged to exercise their right to vote. Moore, originally from Los Angeles, has decided to cast his ballot in Georgia, recognizing the state's significance as a swing state in the upcoming election.

The importance of young voters in the 2024 election cannot be overstated. In seven key battleground states - Georgia, Arizona, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin - approximately 7.8 million Gen Z individuals are eligible to vote. This substantial number could potentially tip the scales in a closely contested race.

Recent polling data suggests a strong preference for Vice President Kamala Harris among young voters. The Harvard Youth Poll, conducted earlier this month, revealed that Harris leads former President Donald Trump by a significant margin of 64% to 32% among likely young voters. This trend is particularly noteworthy given the historical context of youth voter turnout.

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"It's an incredibly consequential subgroup of voters"

John Della Volpe, IOP polling director

Both the Harris and Trump campaigns are actively working to engage young voters. The Harris campaign has increased its youth organizing staff and launched a college campus tour in battleground states. Meanwhile, the Trump campaign is leveraging social media platforms and influencers to reach young people, particularly young men.

Key issues driving young voters to the polls include the economy, healthcare, and abortion rights. According to a Pew Research Center survey conducted from August 26 to September 2, 2024, these topics were identified as "very important" by a majority of adults under 30. Climate change and racial inequality also rank higher in importance among young adults compared to the general public.

Student perspectives on the election vary widely. Some, like Youthan Love from Belmont Abbey College, support Trump and prioritize economic issues. Others, such as LaVonne Wilson-Taylor from Fort Valley State University, are inspired by Harris's potential to become the first Black and Asian woman president.

The engagement of young voters extends beyond support for specific candidates. Organizations like Rise are working to educate students about their voting rights, particularly those attending college out of state. This effort is crucial, as voter ID laws can vary significantly between states.

As the election approaches, the energy and motivation among young voters are palpable. Olivia D'Angelo, a senior at the University of North Carolina at Asheville, expressed the sentiment shared by many of her peers: "I'm much more anxious this time. I've never felt more motivated to vote."

The 2024 election marks a critical moment for Generation Z, the first generation of true digital natives who have grown up in an increasingly polarized political landscape. Their participation could not only determine the outcome of this election but also shape the future of American politics for years to come.