Rifle Paper Co., founded in 2009 by Anna Bond and her husband Nathan, has become a household name in the world of stationery and home decor. Their products, known for vibrant patterns and whimsical designs, can be found in major retailers across the United States. As co-founder, CEO, and chief creative officer, Bond plays a crucial role in the company's success, overseeing the creative process from initial concept to final product.
The journey of a Rifle Paper Co. pattern begins with Bond's artistic vision. Using gouache paint on watercolor paper, she creates the foundation for each design. This consistent approach has helped establish the brand's distinctive aesthetic, which has garnered a following of over 1 million on Instagram alone.
Once the initial painting is complete, Bond scans the artwork into Photoshop. This digital step allows for fine-tuning and arrangement of individual elements. The team then explores various applications for the pattern, considering factors such as scale, color, and product suitability.
"My process is usually taking a lot of things in for a while and then cramming a bunch of creativity into a few days — get it all out. And then I need to recover and get more inspiration. I'm not like a slow and steady creative person."
When introducing a new pattern, Bond often chooses to feature it on established bestsellers to mitigate risk. The company's extensive product range, which spans from stationery to home decor, allows for diverse applications of each design. Rifle Paper Co.'s commitment to sustainability is evident in their use of FSC-certified paper for many products.
Collaboration plays a significant role in Rifle Paper Co.'s expansion into various product categories. For instance, the company partners with York Wallcoverings to produce wallpaper designs. This process involves careful consideration of color schemes and pattern scales to ensure the final product aligns with both brands' standards.
Bond's background in graphic design, which she studied at the University of Central Florida, informs her approach to product development. The company's success has led to partnerships with major brands and a presence in over 6,000 retailers worldwide.
As Rifle Paper Co. continues to grow, Bond and her team remain focused on creating products that resonate with their audience while staying true to the brand's artistic roots. From their first wedding invitation design to their current diverse product line, Rifle Paper Co. has maintained a commitment to quality and creativity that has earned them numerous accolades, including the LOUIE Award for greeting card excellence.