In a ground-breaking shift Prince William stepped onto a green-carpet (instead of the usual red one) at Cape Towns prestigious Earthshot ceremony wearing eco-conscious white biodegradeable sneakers — making a clear statement about his commitment to environmental causes
The four-day South African visit marked an important milestone: bringing the prize to its spiritual home-continent where the idea first took shape in the princes mind. The award program which William started about 4 years ago helps eco-minded entrepreneurs grow their planet-saving projects; its main goal is supporting innovative climate solutions
The choice of Cape Town as this years host wasnt random: Africa - with its unique environmental challenges and opportunities - represents both the source of inspiration for the prize and a key testing ground for new green technologies. The ceremony demonstrated how royal initiatives can boost local environmental efforts: connecting African innovation with global resources