Tommy Hilfiger unveiled his Spring-Summer 2025 collection at New York Fashion Week, embracing a nautical theme aboard a decommissioned Staten Island Ferry. The event, held on September 9, 2024, showcased the designer's signature preppy style with a contemporary twist.
The choice of venue aligned perfectly with the collection's maritime inspiration. Hilfiger selected the vessel, owned by comedians Colin Jost and Pete Davidson, to complement the line's aesthetic. The ferry, a historic icon of New York City transportation since 1817, provided a unique backdrop for the fashion presentation.
The collection featured a blend of classic and modern elements, incorporating plaids, pinstripes, and cable knit sweaters. These design choices reflect the brand's longstanding commitment to preppy, collegiate, and all-American styles, which have been hallmarks of Tommy Hilfiger since the company's founding in 1985.
Models displayed relaxed silhouettes, including wide-leg trousers, oversized sweaters, and flowing dresses. The lineup also included shorts, loose shirts, and cropped cardigans, emphasizing comfort and versatility. The color palette primarily consisted of the brand's signature blue, white, and red, with additional shades of grey and pink to add depth and variety.
The nautical theme of the collection draws on a rich history in fashion, dating back to the 19th century. Similarly, the preppy style showcased in the line has its roots in 1950s Northeastern American college culture, while cable knit sweaters originated in Irish fishing communities, adding layers of historical significance to the designs.
Hilfiger's show is part of New York Fashion Week, which runs until September 11, 2024. This event, founded in 1943 by Eleanor Lambert, has grown to become one of the "Big Four" fashion weeks globally, alongside Paris, London, and Milan. Following the conclusion of the New York shows, the fashion industry will shift its focus to London for the next leg of the Spring-Summer 2025 presentations.
The fashion industry, of which Tommy Hilfiger is a significant part, contributes an estimated 2.4 trillion dollars annually to the global economy. This showcase not only highlights the brand's latest designs but also underscores the economic and cultural impact of fashion on a global scale.
"It's nautical, it's preppy, it's collegiate, it's all American, but it's modern."
As the fashion world continues to evolve, Tommy Hilfiger's latest collection demonstrates the enduring appeal of classic American style, reimagined for contemporary audiences. The show's unique setting and thematic coherence highlight the brand's ability to blend tradition with innovation, sailing into the future of fashion while anchored in its rich heritage.