In the final stretch of election season Donald Trump has shifted his campaign focus to target transgender policies making this topic central to his pre-election message. His team uses non-standard ways to present facts about a tiny part of Americas population (less than 1 percent)
The ex-presidents political machine poured multi-million dollar investments into advertisement campaigns that specifically aim at Kamala Harris previous pro-transgender statements; these ads run nation-wide with questionable data presentation
The campaign strategy shows a clear shift towards identity-based topics — Trump and his super-PACs direct their resources to frame this small demographic group as something that needs attention: using misleading info and over-simplified statements about national values