The once-mighty X platform (ex-Twitter) shows big signs of losing its political punch. A deep-dive by Washington Post into engagement numbers tells an eye-opening story: top political figures dont get nearly as many views as they used too.
The research looked at how well the posts do from the top-100 most active Congress members accounts (split even between Dʼs and Rʼs). The findings paint a clear picture — since Elon Musk took over about 2 yrs ago; engagement numbers have taken a nose-dive.
Both sides of politics are feeling the pinch: Democrats and Republicans alike see their messages reaching fewer people on the platform. Its a real shift from Xʼs golden days when it was the go-to spot for political talk (back when it was still called Twitter)
The data shows this isnt just a small dip — weʼre seeing a real change in how useful X is for political chat. These numbers come at an interesting time: as we get closer to election season; politicians might need to re-think where they talk to voters