Botswana
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KBL promotes responsible drinking

In their continued advocacy for responsible consumption of alcohol, Botswana’s leading brewing brand, Kgalagadi Breweries (Pty) Limited (KBL) last weekend hosted an Art of Drinking campaign for winners at its Gaborone Beer Plan Facility this past Saturday.

The brewery treated 28 lucky winners and invited guests to a fun-filled educational tour of the brewery, including a tasting session and a relaxed day of snooker and morabaraba.

Speaking at the auspicious event, KBL Corporate Affairs Specialist, Bose Mpuchane said; “At KBL, we believe that consumers should have a positive experience with our beers.

This means that we will continue to invest in campaigns such as #ArtofDrinking, to engage and educate beer lovers about responsible drinking.

We want help people create memorable – literally unforgettable moments with our beers.” said Mpuchane.

She further explained how participants qualified to be part of the competition. “For the Leboko Challenge, followers of the KBL Facebook and Twitter pages were requested to submit a leboko using the hashtag #ArtofDrinking, dedicated to the smart drinking tip(s) that they best identify.

Submissions were made in Setswana, English, or any other Botswana language in the comment section of the competition announcements. This means that we will continue to invest in campaigns such as the aforementioned,” she explained.

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