Alberta Prime Minister Jason Kenny seeks to reverse the tide of interstate migration with a new advertising campaign touting more affordable housing and higher wages. is.
Alberta Prime Minister Jason Kenney Wins Canadians may find it harder than expected, especially those in Vancouver and Toronto to move to his state for affordable housing and lower taxes.
On Monday, Kenny launched a $2.6 million "Alberta Call" advertising campaign touting the highest average salary in Canada's booming Alberta job market. rice field. - Housing costs in Edmonton and Calgary are a third of those in Vancouver and Toronto, and commuting times are shorter.
But employment recruiter Henry Goldbeck said finding work in Alberta is difficult.
"From Alberta it's more common for British he to migrate to Columbia," says Goldbeck. If he were offering similar positions in both provinces, "it would be difficult to recruit from outside Alberta." And I'm sure there are cases where you say, 'Wow, that makes sense to me, so I'm going to do that,'" Goldbeck said. But if his company is headhunting, such cost-of-living factors are "usually secondary," he added.
As appealing as the campaign may have been to some, Alberta has moved between two provinces since 2014, when more than 5,704 Albertans have moved. Having been the net beneficiary of the emigration during BC than BC, according to Statistics Canada, inhabitants are moving in opposite directions. In 2021, B.C. was the province with the most interprovincial movements in Canada, plus she moved 15,856 people from Alberta to her BC province. From BC to Alberta.
But demographer and planner Andy Yang, director of the City Program at Simon Fraser University, hypothesizes that retirees make up the majority of those moving west. Yes, it could affect BC. If moving to Alberta in her 20s or her 30s.
A monthly report found in Work to Livefound that an average of 1,133 Albertans between the ages of 25 and 29 were aging out of the province at the same time as the entire population. .
"This is change," says Canada West Foundation analyst Stephanie Laverty, co-author of the report. "I don't know how long this change will last. We'll have to see how it changes." He said he found young people in the state left for economic reasons. Sector, you need to go elsewhere. ''
But they also moved for quality-of-life reasons, she said Laverty.
"I think what young people want has changed. It's not just about finances," Laverty said.
And with booming job markets in both provinces, Alberta will displace many British Columbians who have good jobs in their current locations. The pitch could be difficult, said Brian Yu, chief economist at Central 1 Credit Union.
"Now you can see that every province is working to find enough labor in many regions," Yu said. "B.C. or not. The unemployment rate here is about 4.7%, and Alberta's figure is about 4.8%."
Nonetheless, Alberta's advertising proposition may be attractive. Especially for young homebuyers who have pushed prices down in Vancouver and Toronto.
Demographer Yan states that rural areas, essentially, have three key strategies for attracting inter-rural migration, which he calls "hunting, fishing, and farming." ” characterized.
Hunting is attracting companies to set up in your state. Fishing builds facilities that attract people to move to your state. Agriculture is the stage where people put down roots and have families.
"In this case, they seem to be doing a little fishing or hunting for our population," Yang said of the Alberta advertising campaign.
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