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Big Mac is back: McDonald's reopens in Ukraine

Ukraine's economy has been severely damaged by the war, and reopening businesses, even with limited capacity, would help

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Associated Press

Associated Press

A sign is shown in front of a McDonald's restaurant in Pittsburgh, April 23, 2022.
A sign in front of a McDonald's restaurant in Pittsburgh on April 23, 2022. Photo/Files by Gene J. Puskar /THE ASSOCIATED PRESS

CHICAGO — McDonald's in the next few months to start reopening Ukrainian restaurants. It is a symbol of the return of normalcy to the war-torn country and a statement of America's post-crisis support. Fast food chains withdraw from Russia.

The hamburger giant closed Ukrainian restaurants after the Russian invasion nearly six months ago, but has paid his more than 10,000 McDonald's employees in the country. continuing.

McDonald's said on Thursday it would begin to gradually reopen some restaurants in the capital, Kyiv, and western Ukraine, where other businesses operate away from the fighting.Spanish clothing retailer Western companies such as Vendors Zara and Mango operate in Kyiv.

"We have spoken extensively with employees who have returned to work and expressed a strong desire to reopen restaurants in Ukraine," said Paul Pomroy, Senior Vice President, International Operated Markets. said in a message. to employees. “In recent months, there has been a growing belief that this supports a small but important piece of normalcy.”

It will help to reopen the business even if the ability is lost. The International Monetary Fund predicts that Ukraine's economy will contract by 35% this year.

McDonald's, which has 109 restaurants in Ukraine, did not disclose on Thursday how many will reopen, when they will reopen or which will welcome customers first. In the coming months, the company said it will work with vendors to supply restaurants, prepare those stores, bring back employees and begin safety procedures as war remains raging in the east.

Thirty years after McDonald's opened its first store in Moscow and became a powerful symbol of de-escalating Cold War tensions, McDonald's this year is decimating 850 of its stores in the country to Russia in protest against the war. sold to a franchise owner.

This was the first time the company had "de-arched" or withdrawn from a major market. Hundreds of Russian sites closed in March, resulting in monthly losses of about $55 million.

Alexander His Gobor, who held licenses for his 25 McDonald's outposts in Siberia, began reopening former McDonald's locations under the name Vkusno-i Tochka, or Tasty-period .

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