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'Crying CEO' says he loves his employees

Some commenters criticized the post, calling it a PR stunt and saying it was seeking sympathy

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Bloomberg News

Bloomberg News

Pratana Prakash

Braden Wallake shared this selfie of him crying on Tuesday, Aug. 10, 2022 after a round of layoffs at his Ohio marketing agency.
Braden Wallake cried after a series of layoffs at his Ohio marketing agency on Tuesday, Aug. 10, 2022. I shared a selfie with you. Photo by Braden Wallake /LinkedIn

New ways to deal with the guilt of firing employees There is — a LinkedIn post to let the network know you're feeling miserable.

Braden Wallake, chief executive of his Columbus, Ohio-based marketing agency called HyperSocial, said onTuesday that employees wrote a guilt-ridden post about the dismissal of an employee, concluding: Teary-eyed selfie. He declared himself a "crying CEO" after the post went viral.

Wallake's original post has over 30,000 likes and he has 5,300 comments. In it, he said he loves all his employees and admitted his own decision led to his layoff, calling it the "hardest thing" he's ever had to do.

"On days like today, I wish I could be a business owner who only wants money and doesn't care who gets hurt along the way."32 Old Wallake writes. No."

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"There was a lot of backlash, but there was also a lot of support," Walllake said in his message to Bloomberg. I am writing to “What no one is seeing is that this is all the direct messages that have started and the CEO getting in touch saying they are worried they will have to do something similar.”

Wallake's company, HyperSocial, focuses on LinkedIn's marketing and customer outreach strategies. The company is small. He has 15 employees, two less than before the layoff. Wallake is an influencer of sorts, and he has more than 30,000 followers on his network of professional socials owned by Microsoft Corp.

In an attempt to quell the debate, Warlake wrote a follow-up post Wednesday seeking to help those in need of work. "What I want to do now is remedy this situation and start a thread for people looking for work." Sorry for the post, but at least for others who need it.

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